What Does an Advertising Professional Do?
What is Advertising?
Scope in Advertising
Skills required to be an Advertising Professional
Advertising is a wide field that encompasses both creative and strategic planning aspects. Advertising professionals need to be passionate, imaginative and results oriented. If you are not a people person with outstanding communication skills, this job may not be for you. Be warned, this is a high-pressure environment with tight deadlines and long work hours, so commitment and a passion for the job is essential.
“The internet offers exciting new ways for advertising and marketing. The industry is evolving at a great pace unseen at any point during that last 70 years.”
Prospects in an Advertising Career
The Australian advertising industry is undergoing rapid change and evolution. Global companies, especially tech giants like Facebook and Google are fast replacing Australian media businesses as dominant players in the industry. Digital marketing and online advertising hold the key to the future. Though Australian media companies face a tough future, job prospects continue to be excellent for talented and passionate freshers with the right qualifications and skill sets.