Menu

  • All Courses
    • Accounting
    • Aged Care
    • Agile
    • Agriculture
    • Alcohol & Other Drugs
    • Allied Health
    • Animal Care
    • Animal Science
    • Arts
    • Automotive
    • Beauty
    • Blockchain
    • Bookkeeping
    • Building & Construction
    • Business
    • Business Administration
    • Business Development
    • Business Operations
    • Carpentry
    • Celebrancy
    • Change Management
    • Child Care
    • Cloud Computing
    • Coding
    • Community Services
    • Compliance & Risk
    • Conservation & Land Management
    • Counselling
    • Criminal Justice & Psychology
    • Culinary Arts
    • Customer Engagement
    • Cyber Security
    • Dance
    • Data Science & Analytics
    • Dental Assisting
    • Design
    • Digital Marketing
    • Digital Media
    • Disability
    • Dog Training
    • Education
    • Education Support
    • Engineering
    • Entrepreneurship
    • Event Management
    • Eyebrow Specialist
    • Eyelash Extension
    • Fashion Design
    • Finance
    • Financial Planning
    • Government
    • Graphic Design
    • Hairdressing
    • Health
    • Health Admin
    • Health Science
    • Health Services Assistance
    • Herbal Medicines
    • Horse Breeding & Equine Studies
    • Horticulture
    • Hospitality
    • Human Resources
    • Interior Design
    • IT
    • Leadership & Management
    • Legal
    • Life Coaching
    • Logistics
    • Makeup
    • Management
    • Manufacturing
    • Marketing
    • Massage
    • MBA
    • Mental Health
    • Microsoft
    • MYOB
    • Nail Technology
    • Natural Therapies
    • Naturopathy
    • Networking
    • Nursing
    • Nutrition
    • Nutritional Medicine
    • Organisational Development
    • Pathology
    • Payroll
    • Pet Grooming
    • Photography
    • Plumbing
    • PMBOK
    • Practice Management
    • PRINCE2®
    • Professional Development
    • Programming
    • Project Management
    • Psychology
    • Real Estate
    • Retail
    • Sales
    • Science
    • Security
    • Small Business
    • Social Media Marketing
    • Social Science
    • Software
    • Sports & Fitness
    • Supply Chain Operations
    • Sustainability
    • Systems Administration
    • Tourism
    • Training & Assessment
    • Travel
    • User Experience Design
    • UX/UI
    • Veterinary Nursing
    • Web Design
    • Web Development
    • Wedding Planning
    • Work Health & Safety
    • Xero
    • Youth Work
    • View All Courses
  • Search Courses
  • Online Courses
  • Education Providers
  • Workforce Training
  • TAFE Directory
  • Student Hub
  • Contact Us
  • About Us
  1. Home
  2. Business
  3. Bachelor of Business
  4. Bachelor of Business (Marketing)
Get A Free Course Guide

Bachelor of Business (Marketing)

Study Method
Online
Provider
ICHM
Start Date
June 2022 | September 2022 | January 2023
ICHM Courses

Course Overview

We will bring you new ways to think and old rules to break. Marketing is inspired by the insight that provides powerful clues to challenging problems, helping you find ways to unpack the issues and see the possibility. Marketing is getting to the heart with heart.

Due to the rapidly changing environment, especially in the job market, the Bachelor of Business (Marketing) focuses on future-proofing graduates with graduate qualities and learning outcomes so that they can adapt and strive in their career progression.

 

Read Less

What You'll Learn

  • Fundamental business theory in relation to developing best practice marketing approaches
  • Analyse, evaluate and critique the evolving marketing landscape to identify opportunities for enterprise and innovation
  • Collaborate with a variety of stakeholders where the problem and its solution are often complex
  • Analyse appropriate data and information to develop marketing strategy and concepts, as well as design, plan and implement marketing projects and campaigns in a range of business contexts
  • Apply technical and professional proficiencies that are necessary to operate ethically and efficiently in marketing contexts

Study Method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration and Study Load

  • Accelerated study 2.3 years (122 weeks)
  • Part-time study load 6 years (312 weeks)
  • 23 total subjects – 12 Core, 6 Speciality, 4 Electives + 1 Work Integrated Learning (WIL)

Delivery

  • Online with Work-Integrated Learning
  • ICHM maintains close links with leading businesses through its partnership with Paragon1, to help facilitate the WIL study periods

Entry Requirements

Academic requirements

  • For Australian students Completion of Year 12 with one of the following ATAR 65, OP16, or Certificate 3

English Requirements

Students may be required to prove English proficiency to enrol with ICHM. Students who do not meet ICHM English requirements upon application may be offered enrolment conditional upon successful completion of an English language course.

  • English Proficiency – Year 1 or Advanced Entry
  • IELTS – Academic overall score 6.0 (min 5.5 in any band)
  • TOEFL – (IBT) 70 (min 17 in any band)
  • PTE 50 – writing & speaking not below 45
  • Cambridge English (CAE) – 169 (min 162 in any band)
  • High School – Successful completion of the last 2 years of high/ secondary school, where the language of instruction was English
  • HKDSE – 4
Find out more about the entry requirements for this course
Get the Course Guide

Work Placement

  • Work Integrated Learning (WIL) is a critical component of ICHM’s courses. ICHM maintains close links with leading businesses through its partnership with Paragon1, to help facilitate the WIL study periods
  • Trusted by leading global brands such as Facebook, PWC, HP, Pfizer, Snap Inc, National Geographic, Cloudflare

Recognition of Prior Learning

  • Students are encouraged to apply for Recognition of Prior Learning (RPL) for study taken at another institution; as well as the time they may have spent working in a business environment. Approved recognition or credit for previous study or work, may reduce students overall cost and study workload, or duration

Subjects

Core Units
BUS100 Introduction to Global Business
ESK100 Professional and Academic Skills
FIN100 Fundamentals of Financial Literacy
MGT100 Introduction to Management
MKT100 Introduction to Marketing
ECO100 Economics for Business
FIN200Management Accounting
HRM200Human Resource Management
BUS201Law for Business
BUS202Business Intelligence for Decision Making
BUS300Practising Responsible Business Behaviours
MGT300Leadership for Personal Growth
WIL300Professional Internship
Want more information about the subjects for this course?
Get the Course Guide

Payment Options

Please enquire for information about the price of the course and payment options available.

Why is the price not displayed here?

The price of the course may vary for a number of reasons, including but not limited to:

  • Whether you pay up front or via a payment plan
  • Whether Government funding is available
  • Your location
  • Study method and duration

Complete an enquiry to discuss the price of the course and payment options with a course advisor.

About ICHM

At ICHM we’re not just about giving your another degree stamp. We engage you in practical education with lecturers, academic, and support staff with real-world experience to get you ready for the future, dynamic workforce.

ICHM champions ‘learning forward’ – focusing on the learning of tomorrow as industry-ready grads. Giving young talent the skills, networks and hands-on experience to hit the ground running.

Founded on the 30+ years of success as a private higher education provider, ICHM’s renowned hospitality in business school, we have broadened our focus with a Bachelor of Business, Bachelor of Business (Marketing) and Entrepreneurship), as well as the well established Hospitality Bachelors.

CRICOS No. 02914G – TEQSA Provider ID PRV12099

Study Method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Want to Know More About This Course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study Method
  • How to get help and contact information
  • Everything you need to know before enrolling!

Get more information on this course with:

  • Unbiased course advice
  • You'r seconds away from finding the perfect course
  • We've helped over 400,000 people apply

"All details and info was there and my query was answered quicly."

Soula M.

Get more information on this course with:

  • Unbiased course advice
  • You'r seconds away from finding the perfect course
  • We've helped over 400,000 people apply

Want to Know More About This Course?

Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from ICHM

By submitting this enquiry I accept the "Privacy Policy" and "Terms of Use"

"All details and info was there and my query was answered quicly."

Soula M.

Receive a consultation from a course expert

See student testimonials below

"I found the website easy to use and the contact I received after my enquiry was good. Not too pushy but there if I needed them." - Dimity G.
"All details and info was there and my query was answered quickly." - Soula M.
"Gave me everything I needed and someone called me, pretty much straight away." - Marlon T.
  • Popular Subjects
  • Qualification Levels
  • Government Funded Courses
  • Job Outcomes
  • Accounting
  • Aged Care
  • Agriculture
  • Animal Care
  • Beauty
  • Bookkeeping
  • Business Administration
  • Child Care
  • Community Services
  • Counselling
  • Disability
  • Education
  • Eyelash Extension
  • Health
  • IT
  • Mental Health
  • MYOB
  • Small Business
  • Veterinary Nursing
  • Xero Courses
  • View More
  • Certificate
  • Certificate II
  • Certificate III
  • Certificate IV
  • Diploma
  • Bachelor
  • University
  • Online Courses
  • Short Courses
  • View More
  • Adelaide
  • Brisbane
  • Canberra
  • Melbourne
  • Perth
  • Tasmania
  • Victoria
  • Western Australia
  • View More
  • Aged Care Worker
  • Allied Health Assistant
  • Bookkeeper
  • Business Analyst
  • Childcare Worker
  • Counsellor
  • Data Analyst
  • Dental Assistant
  • Disability Support Worker
  • Dog Groomer
  • Massage Therapist
  • Nail Technician
  • Naturopath
  • Pharmacy Assistant
  • Real Estate Agent
  • Social Worker
  • Support Worker
  • Teachers Aide
  • Youth Worker
  • View More

Newsletter sign up

We'll email you updates on job trends, career advice, study tips, news and more.
Copyright © 2022 Training.com.au Contact About Privacy Terms

Newsletter Sign Up

We’ll email you updates on job trends, career advice, study tips, news and more.

  • This field is for validation purposes and should be left unchanged.