Course overview
Designed for small business owners and managers wishing to acquire marketing skills, as well as those moving into digital marketing or sales role within a small business, this course offers students two complementary skill-sets without doubling their time and cost investment.
Open Colleges’s flexible program allows you to study when it suits you, making this dual qualification ideally suited to those who wish to continue working while they study for additional skills.
Job outcomes
- Digital Marketing Assistant
- Digital Marketing Coordinator
- Marketing and Communications Coordinator
- Small Business Operator
- Small Business Owner
Recognition

Study method
- Online
- Blended
- In-class
Duration study load
- Certificate IV in Marketing and Communication – 24 months
- Certificate IV in New Small Business – Maximum 24 months
Entry requirements
Education
You will need to have completed year 10, or equivalent. Equivalency can be demonstrated by one of the following:
- A qualification at Certificate II level or higher OR
- 2 years of industry experience in a role that requires the use of written documentation and communication.
Minimum age
You will need to be at least 18 years old.
English
This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.
If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:
- Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; OR
- 2 years’ relevant industry experience in a role that requires the use of written documentation and communication.
Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.
Professional recognition
Students of this course will receive a membership to The Australian Marketing Institute (AMI).
About Open Colleges
Open Colleges puts you at the centre of everything. As an institution, it measures its success in the success of its students. With more than 100 years of experience in distance learning, Open Colleges has the expertise in delivering education and training to individuals seeking to launch, change or accelerate their careers.
Open Colleges Australia focuses on meeting the specific needs of adult learners by delivering highly flexible, accessible and affordable learning opportunities. Its unique learning model provides you with ultimate control – to study anywhere, anytime and at your own pace. Its online campus – OpenSpace – provides you with access to learning resources, expert trainers and assessors, collaboration with other learners and a comprehensive range of support services. Open Colleges is the perfect solution for time-poor students with busy schedules, as it makes getting your qualification possible from wherever you are.
Open Colleges is a Registered Training Organization (RTO 90796)