Course overview
This course will help you land a coveted job in digital marketing and drive growth initiatives to sustainably scale up your business, in any industry.
After 10 weeks of full-time, immersive course, you’ll master the core concepts, techniques and tools of digital marketing and growth hacks to scale up your business.
You’ll gain practical experience by working with real clients, stakeholders and deadlines, and expand your knowledge to relevant related disciplines such as User Experience Design, Product Management, Artificial Intelligence and Data Analytics.
You’ll have the option to pass 3 world-recognised certifications (Facebook Digital Marketing Associate Certification; Google Google Ads Search and Google Ads Display Certification) and will receive Academy Xi’s digital certification to bolster your CV.
Campus locations
What you'll learn
By the end of our Digital Growth Marketing Transform, you will:
- Learn the core concepts and principles of digital growth marketing
- Know how to implement an outcome-focussed approach through the marketing funnel
- Conduct advanced keyword research, content-led and social-listening approach to SEO, inbound, web copy, product development
- Accelerate ‘owned’ media channels, website, eDM, social, landing pages, personalisation, automation and nurturing
- Leverage self-serve ad platforms (Google Search, display, Youtube, Facebook and other social, native, audio)
- Employ conversion optimisation and data analytics
- Understand the journey a user follows through a digital growth marketing campaign
- Develop personas and customer journey maps to guide channel planning and customer segmentation
- Be able to identify a range of channels and how they can be leveraged in a digital growth marketing campaign
- Understand the process of content creation, implementation and distribution, and how to use key automation tools
- Craft, implement and monitor a digital growth marketing strategy and rollout plan
- Comprehend how data is collected and analysed to generate data-driven insights
- Grasp the importance of monitoring various channels and platforms throughout a campaign
- Build your ‘T’ shape and specialisation areas
- Be familiar with how to oversee and adhere to marketing budgets
- Understand advanced growth hacks
Study method
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- BlendedBlended delivery - both online course content and partial face to face requirements
- OnlineOnline delivery - online course content with the exception of assessments and work placement
Locations
- Victoria
- Melbourne
- Melbourne CBD
- Melbourne
- New South Wales
- Sydney
- Sydney CBD
- Sydney
Duration study load
- 10 weeks
- Full-time
Course features
Learn from industry experts
As industry-leading practitioners, our Digital and Growth Marketing instructors will teach you current and in-demand skills.
Work on a real-life project
Build on your portfolio and apply your learning with a client project, real-life startup idea or your own business project.
Learn amongst professionals
With capped class sizes, enjoy the unique perspectives and professional experiences of your classmates.
Connect with the industry
Expect dedicated career guidance, access our industry hiring partners, and find future employment.
Outcomes Program Guarantee
To ensure you’re career-ready, you’ll receive personalised employment support. We’ve got a proven track record of success, with 93% of our active alumni receiving a job offer within 90 days of graduation (T&Cs apply)
Who's it for?
- New students who want to learn marketing and acquire a job quickly without going to uni/college
- Traditional Marketers who want to build skills in growth, data-driven, and experimental approaches
- Digital Marketers who want to understand how to unlock constant cycles of growth through all phases of the sales/product funnel
- Content Marketers who want to understand the whole marketing funnel, not just for content curation, but for the whole business
- Entrepreneurs/startup founders who need to validate their business idea, launch their startup, or grow their business, and need the extra skills to succeed
- Small and new businesses owners who need to scale their marketing operations for business success with a one-stop, platform-agnostic solution, without needing to invest in overheads or external teams to grow
- Communications professionals who are keen to get up to speed quickly with the new digital landscape and gear up with updated approaches to target digital-first natives
- No prior experience needed
Subjects
About Academy Xi
Our mission is to transform the world through education by empowering a community of changemakers with the knowledge and skills to create their own positive waves of change.
To answer the insatiable demand for design and technology capabilities across all industries, we run practical, industry-relevant courses, in Human-Centred Design (UX, UI, Graphic Design and Service Design), Business and Marketing (Agile, Digital Growth Marketing, Product Management and Data Analytics), and New and Emerging Tech (Mixed Reality Design).
Designed and taught by passionate industry experts, our courses empower people and teams with the skills and confidence to stay ahead of the industry curve, build a future-ready career and transform their lives.
