5 Sports Careers for Those Who Aren’t Dustin Martin
With the AFL Grand Final only days away, it can be easy to get drawn into the hype and excitement of the sports industry. And while we can’t all possess the level of talent seen in 2017 Brownlow Medalist Dustin Martin; that doesn’t mean that we have to give up on the dream all together.
In 2010, it was estimated that there were around 1.6 million people involved in the sports industry in a non-playing capacity right around Australia. Here are 8 sports careers that can promise a lifetime of excitement and challenge that rivals even the careers of AFL stars.
Sports Event Manager
Event managers are involved in planning, organising and marketing sporting events such as matches, fundraisers, awards nights and more. They handle the strategic planning of events as well as their operations, schedules and staff.
Sports Event Managers will frequently liaise with facility and grounds managers, sponsors, promoters, media and broadcasters, sales reps and a range of other directors and officers. When you graduate, you may also find yourself in a role as an event coordinator or administrator, where you’ll get to learn the ropes and refine your skills in sports event management.
Job openings for this career has grown strongly in the past five years, with this set to continue.
Event Managers usually have a Diploma of Event Management or an Associate Degree qualification
Sports coaches are always needed, from junior to senior level. Job outlook is projecting strong growth in the next five years
Sports coaches and instructors are incredibly important in the sports industry. They coach and lead teams while helping to develop their teams’ skills, prowess and strategy. Becoming a sports coach is a great option if you want a real hands-on role where you’re constantly working with athletes and spending time “on the field”.
A high level of competency in one particular sport is often necessary for coaches as is great leadership skills. You can find yourself coaching and leading elite sports teams or individuals, or you could be involved in coaching community groups or groups of kids. You will also need to be an experienced sportsperson yourself while having some teaching experience under your belt. Volunteering as a coach to kick-start your experience is also a great idea.
Talent agents work to represent the best interests of athletes and manage their contracts, commitments and salaries. They are frequently in communication with team coaches, owners, instructors and sponsors. Many talent agents are also great negotiators and are always on the lookout for additional work for their clients.
Being a talent agent in sports can be similar to being a lawyer, so some focus or interest in law will be necessary. You’ll need to zealously represent your client, negotiate tough deals and advise them on various financial, legal and career-focused decisions. Gaining experience in a sports agency could be a strong way to kick-off your career if you’re interested in becoming an agent.
Working in sports media can be highly rewarding: It’s exciting, fast paced and diverse. Media positions range far and wide from sports journalists, reporters and photographers to broadcasting professionals, content editors and PR officers. To succeed in the sports media world you’ll need to think on your toes, move fast and keep up with sports events, news, trends and controversies.
Working odd and long hours is also a norm, however if you adore sport and have a flair for reporting, getting into sports media could be the right move for you. Advancing your abilities in a specific area (e.g. reporting, broadcasting, photography), as well as learning as much as you can about the sport industry will also improve your chances of finding employment.
Journalists are still in demand, especially in sports. The job growth in the next five years is expected to be strong
Over 60% of journalists have a Bachelor Degree in Journalism or Media and Communications
Sponsorship and Marketing Manager
Sponsorship and Marketing Managers can expect strong job growth in the next five years, with up to 10,000 new job openings
Over half of any marketing professionals have a Bachelor of Business Marketing qualification and at least 5 years experience in a specific area such as sponsorship
Every sport and every game needs sponsors. Sponsorship and marketing consultants are in charge of engaging sponsors and developing marketing and brand strategies in order to sell tickets and put bums on seats.
Sponsorship and marketing consultants are constantly driven by sales targets and fundraising or promotional activities. They spend much time planning, coordinating and negotiating to ensure that each game, team or athlete is a success. A good track record in sales/conversions and negotiation is ideal for anyone working in sponsorship and marketing. If you’re keen to get into this area, keep your eyes open for jobs like account coordinators or marketing assistants.
To start your career in the world of sports, enquire about a Bachelor of Sports Business.
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