Event planning includes the management and delivery of sports, music, arts and cultural events, community festivals, meetings, conferences, exhibitions and tradeshows.
In Australia, we have a bunch of celebrations annually. In the last quarter of the calendar year alone, we have the AFL and NRL end-of-season parades and grand finals which have just passed, the spring racing carnival which is just around the corner and so many more events seeing us through over the next couple of months culminating in the Melbourne Cup in November. Then we’re well and truly into the silly season with all those festive christmas parties and of course the big New Year’s Eve celebrations.
Event planning is an ever-expanding $1 billion industry in Australia. We are proudly recognised on a global scale for our wide range of events and it’s not hard to imagine why, with the social calendar bursting at its seams with the:
- AFC Asian Cup, the biggest soccer event Australia has ever seen
- Santos Tour Down Under the largest, most prestigious cycling event in the region
- Australian Open, one of only four of tennis’ grand slams around the world
- Australia Day, our nationally celebrated public holiday when the country is decorated in green and gold with our proud flag flying high
All these taking place and that is only for the month of January 2015!
An event manager plans and executes events and is responsible for all creative, technical and logistical aspects. Some of the major duties include:
- overall event design
- brand building
- marketing and communication strategy
- audio visual production
- budgeting negotiation
- client services
Many people in this country and across the world, are utilising their natural talents and passion to get themselves certified as an event planner. People that have an interest in (or are already established) photographers, caterers, entertainers and various other occupations in fields such as hospitality and management, have also seen the value in event planning. By coupling such a certification with their existing skill-set, they can provide an improved, more holistic service for their clients.
Event planning courses generally include learning:
- organisational skills
- technical knowledge
- public relations
- glamor identity
- human relations
- law and licenses
- risk management
- allied industries like television and other media
Registered training organisations have followed suit to reflect the trend and there are many flexible courses available, particularly online. Check them out and get yourself certified today in one of Australia’s biggest and most exciting industries!