A career in the graphic design world could be your perfect opportunity to take your creativity and passion for all things design and become a successful professional within the industry. Graphic design, also referred to as communication design, is a field covering the creative spectrum and is the art of projecting ideas into visual and textual content.
Look around you and you will see many examples of graphic design including the layout of a newspaper, a company’s digital branding, advertising signage, business stationary and packaging of products. Graphic design can include the design of physical or digital elements through the use of images, words, graphic forms and illustration and can be applied within the commercial, educational, cultural or political fields.
Who becomes a graphic designer?
Becoming a graphic designers is not just about your creative skills, your ability to create a balanced composition or how skilled you are with a pencil in your hand. Good designers have mastered the art of observation, are aware of the visual world surrounding them and have a great appreciation for beauty in objects, textures and text. They also have the ability to spot mistranslations, poor compositions or inappropriate use of design. Most also have a sense of intrigue, asking questions about how things were made, what materials were use, what things are and what they are communicating.
Graphic designers are always looking for solutions, ways to improve or better communicate things even to the point of obsession. They want to simplify, discover relationships and complete projects so that they are able to see them realised in their finished form. Successful designers are able to take a client’s brief and translate it into a visual context. They have the ability to work alone on projects and at the same time are able to successfully communicate their ideas, solutions and end product to a design team and the client.
What jobs are around for graphic designers?
There are a wide variety of jobs for graphic designers depending on their experience and stage of career. Designers can work as art directors creating artwork for magazines, television, billboards or products. There are positons as layout artists working with the structure and composition of images and text for print and digital media or brand identity designers who focus on the visual aspects of company logos and stationary. There are illustrators, Photoshop artists, multimedia designers, web designers and photographers all working under the banner of graphic design.
As a graphic designer you can find yourself working in the private sector for businesses as design consultants or brand specialists. You may be working as part of a team in an agency assisting with creating a face for a new company, specialising in advertising design, event branding or corporate communication such as business cards, office stationary, digital platforms.
There are roles for graphic designers in Advertising and PR agencies focusing on building positive stories of a particular company, individual, product or organisation to generate an increase in clientele or product sales. Publishers of both traditional and digital media often employ graduate graphic designers to facilitate the production of magazines, newspapers and books both in print and online.
Many graduate graphic designers take the leap to set up their own studios and consult with clients directly or as part of a studio collective of like-minded designers.
The field of graphic design is continually evolving and is broad enough for someone like you with a creative flair to hone in on their passion and develop a fulfilling and successful career.