LinkedIn should not be overlooked when trying to find a new job as it’s the best social media tool you can use to get your CV out there. Many business professionals use LinkedIn these days – more than 430 million are signed up to the service – and many workers are headhunted daily through the service.
How LinkedIn can be used to search for a job
When using LinkedIn to find a new job, don’t be passive and simply wait for recruiters to approach you.
First of all, follow all your favorite companies that you’d love to work for, so you’ll be notified immediately when they advertise a new role on LinkedIn. Next, see if someone at one of these companies has any contacts in common with you. Chances are, if you have friends who work in similar industries to you, you might find a common link. If this is the case, message the person you both know and kindly ask for an introduction. Many jobs are often won through who you know, after all!
If you don’t have any common links, seek out the HR manager or manager from your favorite companies who would be in charge of hiring. Use the advanced people search feature to find more details about the people who work at the company and then send an InMail sharing your details and asking whether there are any positions available at the moment.
Many businesses love people who are proactive about furthering your career and you never know where this boldness will take you.
Using LinkedIn to research a new career
LinkedIn is also a great tool for doing some research into a new career. If you’re offered an interview, you can research your interviewer’s background and see whether you have any common ground and show them your own expertise in that field.
It also helps to join groups and their discussions to see what the hot industry topics of the moment are. If you feel you can add to these conversations that is even better, as it increases your visibility to potential employers and establishes you as knowledgeable.
Once you find the new career industry you’re interested in, you can also tailor your LinkedIn profile to suit the role you want.
Going premium with LinkedIn
There are a number of great LinkedIn features you receive when signing up for a premium account.
• A larger profile image and header, with access to a special gallery of images to tailor your background.
• Your listing is twice as prominent in search results.
• You have the opportunity to apply for jobs as a featured applicant which means your application appears over those who don’t have a premium account.
• You have access to who has viewed your profile in the last three months, so you can see whether there’s anyone worthwhile following up with an inquiry or seeing if you can offer them your services.
• You can fine tune your searches with more options.
• You can contact other LinkedIn members through InMail credits.
• You can compare your profile against other LinkedIn members’ profiles, which, in some cases, would otherwise be private.
What recruiters think of LinkedIn
For many recruiters, LinkedIn is the number one search tool when hunting down prime candidates for job roles. In an article on Forbes, some even warned that, by not using LinkedIn, you risk harming your career progression.
In an article on Quora, recruiters said they don’t mind being approached by potential candidates, as long as they are succinct in what they’re after.If you use this method, simply introduce yourself, say what role you’re interested in and why, and give a reason for the recruiter to help you.
LinkedIn’s power can’t be underestimated. There’s no doubting that, if you’re serious about your career then you should be on LinkedIn. Just make sure you are using the social media to your advantage or you could be missing out!