Social Media Masterclass & Mentorship

Social Media Strategy
Introduction to Social Media Strategy
Strategy Rationale and Social Media Audit
Audience Stages and Setting Objectives
Identifying Your Audience
Choosing the Right Platforms
Defining Your Content Strategy
Role of Paid Advertising
Implementing Your Strategy

Content Creation
Intro to Creating Content and AI Prompts
Developing Your Strategy with AI
Writing with AI
Creating Images with AI
Canva’s AI Suite
Creating Audio with AI
Creating and Editing Video with AI
Creating Web Assets with AI

Meta Advertising
Buyer Stages and Paid Advertising
Paid Social Media Advertising Strategy
Paid Social Media Advertising Strategy
The Meta Ad Algorithm
Meta Business Suite
Business Suite Ads
Meta Data Tracking
Creating and Installing Data Tracking
Introduction to Ads Manager
Campaign Level
Ad Set Level
Ad Creative Best Practices
Ad Level
Ad level – Dynamic Creative
Ad Level – Multiple Ad Variations
Campaign Dashboard
Campaign Measurement and Core Metrics
Optimising Campaign Performance

Facebook Organic Marketing
Understanding Facebook
Core Features
Facebook Pages
Facebook Organic Tactics
Facebook Groups
Facebook Shops

Instagram Marketing
Set up Your Profile
Strategy and Algorithm
Create Great Content
Plan and Schedule
Build Your Following
Influencer and Collaborations
Paid Ads
Analytics and Monetisation

LinkedIn Marketing
Introduction to LinkedIn Marketing
The LinkedIn Landscape
Creating Great Content
Developing an Effective Profile
Marketing Through Your Profile
Marketing From the Company Page
LinkedIn Paid Advertising
LinkedIn Community Management
LinkedIn Measurement

Email Marketing
Introduction to Email Marketing
Email Campaigns 
Email Automations
Email Marketing Strategy
Building Your List 
Creating Great Emails
Testing Your Emails
Measuring and Optimising