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Social Media Marketing Courses

If you find yourself constantly checking Facebook, Instagram or Twitter – A Social Media Marketing Course may be just what you’re looking for. You’ll learn everything you need, so you can have a successful career in a growing and ever-changing industry. Almost every business today has a Social Media strategy to some extent. This means they’ll be looking to hire graduates with these qualifications to grow their online presence and create some buzz around their brand. Think you’ve got what it takes? Find a course today!

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The College for Adult Learning The College for Adult Learning
The College for Adult Learning is an award-winning Registered Training Organisation (RTO) delivering high-quality training, unparalleled flexibility and real career outcomes to thousands of students over the last 10 years. As passionate educators and leaders with over 30 years’ experience in vocational and higher education, we were continually frustrated with the ‘one size fits all’ training standards being offered in the Australian marketplace. Knowing the struggles that learners faced, we started with practical, outcomes-focused training solutions then created a learning model that allowed students freedom and flexibility while providing a strong support foundation.
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Double Diploma of Social Media Marketing + Marketing and Communication
Double Diploma of Social Media Marketing + Marketing and Communication - The College for Adult Learning
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Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication
Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication - The College for Adult Learning
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Diploma of Marketing and Communication
Diploma of Marketing and Communication - The College for Adult Learning
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Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business
Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business - The College for Adult Learning
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Certificate IV in Marketing and Communication
Certificate IV in Marketing and Communication - The College for Adult Learning
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Featured Courses
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Double Diploma of Social Media Marketing + Marketing and Communication
Double Diploma of Social Media Marketing + Marketing and Communication - The College for Adult Learning
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Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication
Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication - The College for Adult Learning
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Diploma of Marketing and Communication
Diploma of Marketing and Communication - The College for Adult Learning
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Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business
Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business - The College for Adult Learning
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Certificate IV in Marketing and Communication
Certificate IV in Marketing and Communication - The College for Adult Learning
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Double Diploma of Social Media Marketing + Marketing and Communication 10904NAT,BSB50620

CAL’s Double Diploma of Social Media Marketing + Marketing and Communication is perfect for those looking to equip themselves with both essential social media and marketing skills. You’ll develop high-level management skills to create marketing plans a...

The College for Adult Learning -  Course
Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +2
The College for Adult Learning -  Course

Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication 10904NAT,BSB40820

CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication is perfect for those looking to kickstart their career in digital marketing with essential social media and fundamental marketing skills. You’ll develop social...

The College for Adult Learning -  Course
Study Method Online
Location Anywhere
Job Outcomes Digital Marketing Coordinato... +2
The College for Adult Learning -  Course

Content and Social Media Marketing

Short Course
This is a short course focused on skill based training rather than a nationally accredited certificate or diploma.

With the amount of content that each of us are bombarded with increasing each day, how do you cut through the noise and stand out from the crowd? Content and social media marketing are at the heart of how many entrepreneurs and businesses connect with...

RMIT Future Skills -  Course
in partnership with
Hubspot
Study Method Online
Location Anywhere
Job Outcomes Marketing Specialist +1
RMIT Future Skills -  Course
in partnership with
Hubspot

Diploma of Marketing and Communication BSB50620

CAL’s Diploma of Marketing and Communication will prepare you to manage a wide range of aspects across marketing and communications, with crucial skills in end-to-end marketing project management, public relations, social media and digital campaign pla...

The College for Adult Learning -  Course
Study Method Online
Location Anywhere
Job Outcomes Marketing Manager +2
The College for Adult Learning -  Course

Diploma of Social Media Marketing 10904NAT

Our nationally recognised 10904NAT Diploma of Social Media Marketing is designed to equip you with the tools to help you operate successfully in a Marketing or Business role. Learn the skills and confidence to ensure you are ready to implement Social M...

Open Colleges -  Course
Study Method Online
Location Anywhere
Job Outcomes Content Marketing Manager +10
Open Colleges -  Course

Diploma of Social Media Marketing 10904NAT

Looking to tap into the exciting world of social media? The 10904NAT – Diploma of Social Media Marketing is a qualification that offers a jump start to a career in this field. If you want to know how to become a social media manager or improve yo...

Upskilled Pty Ltd -  Course
Study Method Online, Virtual
Location Anywhere
Job Outcomes Social Media Manager +1
Upskilled Pty Ltd -  Course

Digital Marketing: Transform

Short Course
This is a short course focused on skill based training rather than a nationally accredited certificate or diploma.

Save 20% on all Academy Xi courses this EOFY. Discount applies until 30th June 2025 and only to Pay-in-Full prices. Enquire now to claim your discount. Digital Marketing: Transform – 12 months of access, can be completed in 3 months (any-time enrolment...

Academy Xi -  Course
Study Method Online
Location Anywhere
Job Outcomes SEO Specialist +3
Academy Xi -  Course

Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business 10904NAT,BSB40320

CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business is perfect for those wanting to gain essential social media skills to boost brand awareness and business growth. With a strategic combination of essentia...

The College for Adult Learning -  Course
Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +2
The College for Adult Learning -  Course

Certificate IV in Marketing and Communication BSB40820

Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skill...

The College for Adult Learning -  Course
Study Method Online
Location Anywhere
Job Outcomes Marketing Coordinator +2
The College for Adult Learning -  Course

Online Social Media Marketing courses also available

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Looking For A Short Course?
With a huge range of short courses from Australia's leading online providers, you will be sure to find a course that's perfect for you.

Social Media Marketing Qualifications

Certificate IV in Marketing
Certificate IV in Marketing and Communication
Digital Marketing Strategy
Diploma of Digital Media Technologies
Diploma of Marketing
Diploma of Media and Communication
Diploma of Social Media Marketing
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Our course navigator helps refine thousands of courses into a personalised list that suits you. Click to answer each question, so we can provide you with the best possible courses, tailored to your preferences.
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Try our navigator tool and find the right Social Media Marketing course.

Start Here
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Social Media Marketing Courses
The importance of social media marketing
Social media marketing career outcomes
Marketing and advertising professionals – job outlook
Types of social media marketing courses
Learn more

Social Media Marketing Courses

Are you interested in how social media works? Ever wondered how social media can be used as an online marketing tool? If so, a social media marketing course should be your first point of call.

Whether you’re a small business owner looking to get more exposure, or you’re already a marketing professional looking to break into this exciting landscape, social media marketing is one of the most powerful tools you can harness in the modern consumer world. 

The importance of social media marketing

Digital marketing is quickly surpassing traditional forms of advertising in both relevance and importance in almost every industry across Australia. As smart phones become more and more important, employees now expect their marketers to understand social media platforms and how they can be incorporated into their organisation’s overall marketing strategy.

Digital marketing plans are now often made up of a mixture of digital marketing campaigns and social media advertising focused towards a target audience. For these campaigns to be successful, marketers need to have a thorough understanding of content creation, trends and which Australian influencers keep up with both, across numerous social media channels.

Social media marketing career outcomes

Completing a social media marketing course can help you move into numerous marketing roles across most industries, both as an in-house employee or contracted freelancer. Some common roles include: 

  • Social media manager
  • Digital marketing manager
  • Content manager
  • Content marketing manager
  • Social media consultant
  • Social media strategist
  • Content marketing strategist
  • Digital marketing assistant

Marketing and advertising professionals – job outlook

  • The broader Australian marketing industry is expected to grow quickly in the next few years. Employment opportunities are expected to grow by almost 22% by 2024.
  • Australia‘s social media advertising market is currently estimated to be the 5th largest in the world, according to the Statista 2021 market report.
  • Australia‘s social media advertising market is expected to be worth $3701.6 million AUD by 2024.
  • Most marketers choose to work full-time with the average working week being 44 hours. 
  • On average, an experienced, full-time employee in marketing or advertising earns approximately $90,300.

Types of social media marketing courses

Diplomas

Diplomas of social media or digital marketing are comprehensive but specialised qualifications that ensure you’ll be job ready for any social media marketing specific role. This qualification can be completed both as specialised further study or on its own, depending on your career goals.

Diplomas are anywhere between one-two years in length, however both part time and full time study loads are possible. You will develop a diverse skill set in the digital landscape, one of the most important being how to drive audience reach and optimise engagement for real world results. 

Some digital marketing courses will also touch on email marketing and SEO (search engine optimisation), to help supplement social media efforts. 

Bachelor degrees

A Bachelor of Digital Media is typically 2-3 years of full time study and encompasses the digital media landscape as a whole. These qualifications now hone in on the importance of social media marketing, ensuring graduates are well-versed in all things Snapchat, LinkedIn, Facebook, Instagram, TikTok and more.

Social media marketing courses online

If you’re pressed for time and won’t be able to attend a campus multiple times a week, an online course may be perfect for you. Most online courses allow you to study when and where you like, without the pressure of deadlines!

If you’re a whiz on the internet and are genuinely interested in all things influencers, trends, content creation, and brand building enrol in a social media course today to kickstart your exciting new career!

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