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Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business 10904NAT, BSB40320

CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business is perfect for those wanting to gain essential social media skills to boost brand awareness and business growth. With a strategic combination of essentia...

Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +2

Diploma of Social Media Marketing 10904NAT

Our nationally recognised 10904NAT Diploma of Social Media Marketing is designed to equip you with the tools to help you operate successfully in a Marketing or Business role. Learn the skills and confidence to ensure you are ready to implement Social M...

Study Method Online
Location Anywhere
Job Outcomes Content Marketing Manager +10

Diploma of Social Media Marketing 10904NAT

At Original Campus, you can study the 10904NAT Diploma of Social Media Marketing which is Australia’s first and only nationally accredited qualification in Social Media Marketing. Created by the world’s leading social media experts, all of whom feature...

Study Method Online
Location Anywhere
Job Outcomes Marketing Director +9

Double Diploma of Business + Social Media Marketing BSB50120, 10904NAT

Expertly market a business online! This in-depth dual qualification course equips you with the practical skills you need to amplify your brand awareness, engage your audience through effective content, social media strategies and campaigns and run a bu...

Study Method Online
Location Anywhere
Job Outcomes Digital marketing assistant +12

Double Certificate IV in Entrepreneurship and New Business + Marketing and Communication BSB30220, BSB40820

Market to the wider world! This in-depth dual qualification course equips you with the practical skills you need to develop viable business proposals, plan a business and then market to the wider world. It will open up an exciting new career for you wh...

Study Method Online
Location Anywhere
Job Outcomes Digital marketing assistant +13

Dual Certificate IV in Marketing and Communication + Diploma of Social Media Marketing B40820, 10904NAT

Join a revolutionary industry! With the double whammy of social media and marketing, you can pave the way towards a ground-breaking marketing career. Combining the revolutionary world of social media marketing and fundamental marketing activities, this...

Study Method Online
Location Anywhere
Job Outcomes Digital marketing assistant +11

Double Diploma of Business (Business Development) + Leadership & Management BSB30220, BSB40820

Market to the wider world! This in-depth dual qualification course equips you with the practical skills you need to develop viable business proposals, plan a business and then market to the wider world. It will open up an exciting new career for you wh...

Study Method Online
Location Anywhere
Job Outcomes Digital marketing assistant +13

Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication 10904NAT, BSB40820

CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication is perfect for those looking to kickstart their career in digital marketing with essential social media and fundamental marketing skills. You’ll develop social...

Study Method Online
Location Anywhere
Job Outcomes Digital Marketing Coordinato... +2

Double Diploma of Social Media Marketing + Marketing and Communication 10904NAT, BSB50620

CAL’s Double Diploma of Social Media Marketing + Marketing and Communication is perfect for those looking to equip themselves with both essential social media and marketing skills. You’ll develop high-level management skills to create marketing plans a...

Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +2

Certificate in Digital Marketing

Short Course
This is a short course focused on skill based training rather than a nationally accredited certificate or diploma.

Discover smart ways to get noticed! Explore the nature and scope of online digital skills with a digital marketing course that covers strategic website design, the psychology of online marketing, how to convert the customers you capture, and different...

Study Method Online
Location Anywhere
Job Outcomes Marketing Specialist +1

Certificate IV in Marketing and Communication BSB40820

Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skill...

Study Method Online
Location Anywhere
Job Outcomes Marketing Coordinator +2

Certificate IV in Entrepreneurship and New Business and Diploma of Social Media Marketing BSB40320, 10904NAT

Get a competitive business and marketing edge! You can pave the way towards a ground-breaking career with the double whammy of social media marketing and entrepreneurship. Combining the necessities of starting and running your own, or workplace’s, busi...

Study Method Online
Location Anywhere
Job Outcomes Digital marketing assistant +12

Social Media Marketing Courses

Are you interested in how social media works? Ever wondered how social media can be used as an online marketing tool? If so, a social media marketing course should be your first point of call.

Whether you’re a small business owner looking to get more exposure, or you’re already a marketing professional looking to break into this exciting landscape, social media marketing is one of the most powerful tools you can harness in the modern consumer world. 

The importance of social media marketing

Digital marketing is quickly surpassing traditional forms of advertising in both relevance and importance in almost every industry across Australia. As smart phones become more and more important, employees now expect their marketers to understand social media platforms and how they can be incorporated into their organisation’s overall marketing strategy.

Digital marketing plans are now often made up of a mixture of digital marketing campaigns and social media advertising focused towards a target audience. For these campaigns to be successful, marketers need to have a thorough understanding of content creation, trends and which Australian influencers keep up with both, across numerous social media channels.

Social media marketing career outcomes

Completing a social media marketing course can help you move into numerous marketing roles across most industries, both as an in-house employee or contracted freelancer. Some common roles include: 

  • Social media manager
  • Digital marketing manager
  • Content manager
  • Content marketing manager
  • Social media consultant
  • Social media strategist
  • Content marketing strategist
  • Digital marketing assistant

Marketing and advertising professionals – job outlook

  • The broader Australian marketing industry is expected to grow quickly in the next few years. Employment opportunities are expected to grow by almost 22% by 2024.
  • Australia‘s social media advertising market is currently estimated to be the 5th largest in the world, according to the Statista 2021 market report.
  • Australia‘s social media advertising market is expected to be worth $3701.6 million AUD by 2024.
  • Most marketers choose to work full-time with the average working week being 44 hours. 
  • On average, an experienced, full-time employee in marketing or advertising earns approximately $90,300.

Types of social media marketing courses

Diplomas

Diplomas of social media or digital marketing are comprehensive but specialised qualifications that ensure you’ll be job ready for any social media marketing specific role. This qualification can be completed both as specialised further study or on its own, depending on your career goals.

Diplomas are anywhere between one-two years in length, however both part time and full time study loads are possible. You will develop a diverse skill set in the digital landscape, one of the most important being how to drive audience reach and optimise engagement for real world results. 

Some digital marketing courses will also touch on email marketing and SEO (search engine optimisation), to help supplement social media efforts. 

Bachelor degrees

A Bachelor of Digital Media is typically 2-3 years of full time study and encompasses the digital media landscape as a whole. These qualifications now hone in on the importance of social media marketing, ensuring graduates are well-versed in all things Snapchat, LinkedIn, Facebook, Instagram, TikTok and more.

Social media marketing courses online

If you’re pressed for time and won’t be able to attend a campus multiple times a week, an online course may be perfect for you. Most online courses allow you to study when and where you like, without the pressure of deadlines!

If you’re a whiz on the internet and are genuinely interested in all things influencers, trends, content creation, and brand building enrol in a social media course today to kickstart your exciting new career!