Is a Career in Social Media Marketing Right For You?
Browse Social Media Courses
Working in social media sounds like a dream come true – imagine spending your days switching from Facebook to Instagram to Twitter, without the added anxiety that your boss may be looking over your shoulder while you’re updating a status?
That being said, a career in social media marketing isn’t all retweets and double-taps – there is a lot more to the job than meets the eye.
So, what is it really like to have a career in social media? Explore the ins and outs that are unique to this fast-paced industry.
What is social media marketing? (SMM)
Social media marketing is the practice of using social mediums and social networking websites as a tool to market an organisation’s products or services. By using social media marketing, companies are given a platform to engage with both new and existing audiences, and deliver these users different kinds of relevant content to create a community and grow brand exposure.
Diploma in Social Media Marketing
5 Important Skills for a Social Media Marketer
Copywriting is the written content and promotional materials for the purpose of marketing. For example, the text that you see accompanying an Instagram post, or the online articles that you find on your favourite fashion website, are all some form of copy. Copywriting comes in different forms – you can be a creative copywriter, a digital copywriter or even an SEO (Search Engine Optimisation) copywriter – the possibilities are vast when looking at the scope of marketing content.
When you are a social media marketer, it is imperative that you capture the attention and interest of your audience, otherwise you will fall behind your competitors. Thinking of inventive methods to engage your social community, whilst still keeping it relevant to your business, is a tricky thing to do. Creative visual content is a central element of SMM.
Content is only one part of the job – your ability to effectively track information is crucial to measure the success of your efforts. How will you know if your content is really resonating with your audience otherwise? There are plenty of social media networking tools that are designed to track information and deliver data and results.
SEO, or Search Engine Optimisation, is the practice of employing different techniques to increase the online visibility of your website in a search engine’s unpaid results. This is relevant to social as Google considers your social platforms when deciding where to rank you on its results page – the more reputable and genuine your website and social media platforms are, the higher up your website will appear in a search.
In this industry, organisation is a fundamental skill that all successful social media marketers possess. Managing content and coordinating it depending on several factors such as its type, goal, audience and platform, is all part and parcel of the role. The way you communicate to your audience and measure your interactions is assisted by timely organisational skills – it will definitely make your job a lot easier!
Working with business owners to find out what their ‘secret sauce’ is has been a job and a delight. We have so many unique people who have gifts that I help to share more effectively with the world, and more importantly, with their ideal clients.
– Emma Sidney, Digital Strategist at Digital Copywriting
Top 5 Knowledge Areas in Marketing
Communications and Media
Administration and Management
Sales and Marketing
Customer and Personal Service
Top 5 Skills in
Social Media Marketing Jobs
Depending on the size of the business that you are working for, social media marketing can be split into several different roles:
Social Media Manager
The Socal Media Manager puts a social strategy in place depending on organisational goals, whilst also supervising any action from other team members to put these goals into action. They also have final say in which social platforms are best suited to the businesses industry and what kind of content and copy you will make.
A fundamental factor of SMM, the content creator is responsible for just that: content. The content made for social channels can range from blog posts, images, video content and much more. As this is an ever-growing field, the Content Creator must always be on the ball when it comes to social trends and successful content.
This role is accountable for building and managing relationships within your social communities. Audience engagement is not defined by pushing out content and hoping for the best. It is listening to your audience, answering their questions and providing customer service, then utilising this information to make changes to the dynamic of the business when necessary.
Social Media Monitor
This role is another aspect of customer service, more so the management of negative feedback and disgruntled customers. Social media monitors respond to customer complaints that are received on social media, as well as upkeeping brand image and generally monitoring social platforms.
These are only a few of the roles that fall under social media marketing – as there are so many aspects involved, positions can be broken down further and further depending on company resources and importance of social media within the organisation. Want to know more? Meet a marketing professional here.
Average Pay for Different Social Media Positions
Social Media Marketing Coordinator Salary
Social Media Manager
Social Media Strategist
I have been in social media marketing for about 6 years and what becomes very obvious very quickly, is that the industry is basically a game – you’ve got to play otherwise you’ll instantly fall behind. You need to know the platforms back to front and how to use the algorithms to your advantage.
– Bronte Cresswell, Director at She the Social
Qualifications of a social media marketing professional
Social media marketers in Australia have some sort of basic degree or certificate directly relating to marketing, or equivalent experience. Depending on the path you decide to take, you can either get your qualification in marketing and then build on your social media marketing skills from there, or you can dive directly into a social media marketing course – the choice is entirely up to you depending on your career goals. There are plenty of social media courses in Melbourne and social media courses in Sydney, as well as a variety of study options, ranging from in-class, a social media onlin coursee or a blend of both. These courses are designed to suit even the busiest of students, with the flexibility to study on your own terms.
What are the 4 P’s of Social Marketing?
The four P’s of marketing is a simplified concept that encompasses four components:
‘Product’ is not just limited to tangible items, but can also be a service offered or even intangible ideas.
‘Price’ refers to what the targeted audience might do to gain the product. Price is not limited to money, but can also be time and effort.
The ‘Place’ is the way in which the product will be distributed to the customer. For social marketing, the so called ‘Place’ is generally confined to social media channels.
And finally, ‘Promotion’ is the combined employment of elements like advertising, PR, promotional materials and various others.
Gender Employment Share
Full-Time Worker Share
If you consider yourself to be a social media enthusiast and think you’ve got what to help brands launch and develop their social platforms, turn your passion into a career in social media marketing. Whether you see yourself working in-house for a brand, as a freelance writer,at a social media marketing agency or even a blogger, there are a variety of courses and pathways to suit your career goals and study style, ensuring that you get the most out of your qualification.
If you’d like to find out even more about the marketing industry, read our Industry Insider: What Do Marketing Professionals Do? here.
Certificate III in Hairdressing (MEL ONLY) SHB30416
The Certificate III in Hairdressing (SHB30416) is designed for those who wish to become a professional Hairdresser. Students at this level will demonstrate competence in communicating in the workplace, consulting with clients, selling products and serv...
- Qualified Hairdresser
- Salon Owner/Manager
- Colour Stylist
- Backstage Hair Stylist
Certificate III in Barbering (MEL ONLY) SHB30516
The Certificate III in Barbering (SHB30516) is designed for those who wish to become a professional barber. Students at this level will demonstrate competence in communicating in the workplace, consulting with clients and applying a broad range of tech...
- Qualified Barber
- Salon Owner/Manager
- Hair Stylist
Certificate II in Salon Assistant (MEL ONLY) SHB20216
The Certificate II in Salon Assistant (SHB20216) is suitable for candidates who wish to become an assistant in a hairdressing salon. It is also a great introduction to a career in hairdressing. The course is very hands-on with lots of theory and practi...
- Salon Assistant
Diploma of Beauty Therapy (MEL ONLY) SHB50115
The Diploma in Beauty Therapy (SHB50115) is the course to help you establish your career and become a Beauty Specialist. This qualification will give you a high level of proficiency in many areas including body treatments and massage, facial treatments...
- Fully Qualified Beauty Therapist
- Beauty Salon Owner
- Freelance Beauty Therapist
Certificate IV in Beauty Therapy (MEL ONLY) SHB40115
The Certificate IV in Beauty Therapy (SHB40115) is the ideal pathway to a career in a beauty salon, spa resort or setting up your own business. This qualification will give you a high level of proficiency in many areas including facial treatments, body...
- Beauty specialist
- Salon owner
- Skin therapist
- Make-Up artist
Certificate III in Business BSB30115
This qualification reflects the varied roles of individuals across different industry sectors who apply a broad range of competencies using some discretion, judgment and relevant theoretical knowledge. They may provide technical advice and support to a...
- Customer Service Advisor
- Data Entry Operator
- General Clerk
- Payroll Officer
- Word Processing Operator
Certificate III in Early Childhood Education and Care (QLD ONLY) CHC30113
This qualification reflects the role of workers in a range of early childhood education settings. They support children’s wellbeing, learning and development. Depending on the setting, educators may work under direct supervision or autonomously....
- Assistant in long day care or occasional care centre
- Carer in a school-age care service
- Carer in a family day care scheme
Certificate IV in Commercial Cookery (QLD ONLY) SIT40516
This qualification reflects the role of commercial cooks who have a supervisory or team leading role in the kitchen. They operate independently or with limited guidance from others and use discretion to solve non-routine problems....
- Chef de partie
Certificate III in Tourism (QLD ONLY) SIT30116
This qualification reflects the role of individuals who use a range of well-developed tourism service, sales or operational skills and sound knowledge of industry operations to coordinate tourism services. Using discretion and judgement, they work with...
- Theme park attendant
- Booking agent
- Salesperson and guide
- Inbound tour coordinator
- Operations consultant for a tour operator
- Sales consultant
Diploma of Early Childhood Education and Care (QLD ONLY) CHC50113
This qualification reflects the role of early years educators who are responsible for designing and implementing the curriculum in early years education and care services. They may have responsibility for supervision of volunteers or other staff....
- Early Years Director
- Lead Educator
- Centre Manager
- Early Years Worker
- Certified Supervisor
Diploma of Hospitality Management (QLD ONLY) SIT50416
This qualification reflects the role of highly skilled senior operators who use a broad range of hospitality skills combined with managerial skills and sound knowledge of industry to coordinate hospitality operations. They operate independently, have r...
- Banquet or Function Manager
- Bar or Café Manager
- Chef de Cuisine
- Chef Patissier
- Club, Front Office or Kitchen Manager
- Motel or Restaurant Manager
- Sous Chef
Certificate II in Retail Services (PER ONLY) SIR20216
This course is designed to help frontline team members grow and expand their skills in the retail space. Students will learn about the various aspects of retail and sales environments, including using business technology, developing their communication...
- Retail assistant
- Point-of-sale operator
- Customer service operator
Certificate III in Guiding (CAIRNS ONLY) SIT30316
The Certificate III in Guiding (SIT30316) provides a pathway to work as a guide in many tourism industry sectors. Guides at this level usually work in particular areas or sites, including attractions, cultural and heritage sites, tourist precincts, mar...
- Cultural guide
- Heritage guide
- Historical guide
- Interpretive guide
- Museum guide
- Nature-based site guide
- Site guide
- Tour guide
- Walking guide
- Winery guide
Certificate II in Business (CAIRNS ONLY) BSB20115
If you need a solid foundation in a range of business skills, the Certificate II in Business (BSB20115) will provide the qualification for roles in administration or as an office assistant, while also allowing you to progress to further study. This cou...
- Administration Assistant
- Office Assistant
Eyebrow Wax & Tint Certificate
Our Eyebrow Waxing & Tinting Certificate will give you the theoretical and practical knowledge to flawlessly re-shape and define the eyebrows. Covering the safe application of a flawless wax, tweeze and trim to the brows, and finishing by tinting t...
- Eyebrow Wax and Tint Technician
Eyelash Extension Certificate
Our Eyelash Extension Certificate is the perfect way to launch into your beauty career or expand your existing skill set. During this advanced course, you will learn the theoretical and practical skills to apply a flawless set of not only classic lashe...
- Eyelash Extension Technician
Eyelash Lift & Tint Certificate
Our Eyelash Lift & Tint Certificate will provide you with the knowledge and skills to offer your clients naturally luscious dark & curled lashes that will last for weeks....
- Eyelash Lift and Tint Technician
Certificate IV in Accounting and Bookkeeping FNS40217
Are you looking for a career as an accountant or bookkeeper and interested in helping businesses manage their numbers? Then this is the course to take you there. You will learn about BAS statements, operational reporting, and preparing budgets, classif...
- Accounts Clerk
- Office Manager
Vet Assistant Certificate
Do you love animals? Have you always thought about working with animals professionally? But not sure where to start? Then our Veterinary Assistant course is perfect for you! This course is the ideal starting point for anyone who is looking to work with...
- Veterinary reception and general office duties
- Veterinary technical maintenance
- Specialist vet support roles
- Animal pathology laboratories
- Animal hospitals
- Government veterinary services
- Animal refuges and welfare organisations
Equine Care Certificate
Do you love horses? Do you own your own horses? There are a number of components to owning or treating horses that anyone working with them should be aware of. With this well-rounded course in horse care, you will learn everything from how to physicall...
- Horse Trainer
- Horse/Equine Manager
- Horse Caretaker
- Farm Hand
- Riding Instructor
- Horse Grooming
- Stable Hand
Online courses also available
Guide to Coffee Naps: The Ultimate Power Up for your Power Naps
When you’re running on empty, and you’re feeling sleepy, what do you turn to – a cup of coffee, or a power nap? Or both? Do both! It’s called a coffee nap….
How to Make the Worst Parts of Your Day More Bearable
Sometimes the worst parts of your day will drag you down. When you experience horrible day after horrible day, it may seem like there’s no way it’ll get better. But that doesn’t…
Online Education Is Necessary for Disability Equality
Chronic health conditions and disabilities are a major roadblock for many individuals wishing to pursue higher education. Educational institutions in Australia need to think outside of the box in order to make…
Want to read more?
Here's some more articles similar to this one.
5 Reasons Why a Teacher’s Aide Career is so Rewarding
It is expected that the job openings for a teacher’s aide over the next 5 years are to expand drastically to approximately 114,700, providing you with a positive outlook if you are…
How to Become A Mobile Hairdresser
Becoming a mobile hairdresser is a great alternative to working in a salon, giving you the freedom to choose your own hours and work as you see fit. But it also requires…
5 Careers in Natural Therapies
Are you a health nut with a passion for helping others? Do you prefer natural treatments over prescription medication? Well perhaps you may be interested in a career in natural therapies. Natural…