Is a Career in Social Media Marketing Right For You?
Browse Social Media Courses
Working in social media sounds like a dream come true – imagine spending your days switching from Facebook to Instagram to Twitter, without the added anxiety that your boss may be looking over your shoulder while you’re updating a status?
That being said, a career in social media marketing isn’t all retweets and double-taps – there is a lot more to the job than meets the eye.
So, what is it really like to have a career in social media? Explore the ins and outs that are unique to this fast-paced industry.
What is social media marketing? (SMM)
Social media marketing is the practice of using social mediums and social networking websites as a tool to market an organisation’s products or services. By using social media marketing, companies are given a platform to engage with both new and existing audiences, and deliver these users different kinds of relevant content to create a community and grow brand exposure.
Diploma in Social Media Marketing
5 Important Skills for a Social Media Marketer
Copywriting is the written content and promotional materials for the purpose of marketing. For example, the text that you see accompanying an Instagram post, or the online articles that you find on your favourite fashion website, are all some form of copy. Copywriting comes in different forms – you can be a creative copywriter, a digital copywriter or even an SEO (Search Engine Optimisation) copywriter – the possibilities are vast when looking at the scope of marketing content.
When you are a social media marketer, it is imperative that you capture the attention and interest of your audience, otherwise you will fall behind your competitors. Thinking of inventive methods to engage your social community, whilst still keeping it relevant to your business, is a tricky thing to do. Creative visual content is a central element of SMM.
Content is only one part of the job – your ability to effectively track information is crucial to measure the success of your efforts. How will you know if your content is really resonating with your audience otherwise? There are plenty of social media networking tools that are designed to track information and deliver data and results.
SEO, or Search Engine Optimisation, is the practice of employing different techniques to increase the online visibility of your website in a search engine’s unpaid results. This is relevant to social as Google considers your social platforms when deciding where to rank you on its results page – the more reputable and genuine your website and social media platforms are, the higher up your website will appear in a search.
In this industry, organisation is a fundamental skill that all successful social media marketers possess. Managing content and coordinating it depending on several factors such as its type, goal, audience and platform, is all part and parcel of the role. The way you communicate to your audience and measure your interactions is assisted by timely organisational skills – it will definitely make your job a lot easier!
Working with business owners to find out what their ‘secret sauce’ is has been a job and a delight. We have so many unique people who have gifts that I help to share more effectively with the world, and more importantly, with their ideal clients.
– Emma Sidney, Digital Strategist at Digital Copywriting
Top 5 Knowledge Areas in Marketing
Communications and Media
Administration and Management
Sales and Marketing
Customer and Personal Service
Top 5 Skills in
Social Media Marketing Jobs
Depending on the size of the business that you are working for, social media marketing can be split into several different roles:
Social Media Manager
The Socal Media Manager puts a social strategy in place depending on organisational goals, whilst also supervising any action from other team members to put these goals into action. They also have final say in which social platforms are best suited to the businesses industry and what kind of content and copy you will make.
A fundamental factor of SMM, the content creator is responsible for just that: content. The content made for social channels can range from blog posts, images, video content and much more. As this is an ever-growing field, the Content Creator must always be on the ball when it comes to social trends and successful content.
This role is accountable for building and managing relationships within your social communities. Audience engagement is not defined by pushing out content and hoping for the best. It is listening to your audience, answering their questions and providing customer service, then utilising this information to make changes to the dynamic of the business when necessary.
Social Media Monitor
This role is another aspect of customer service, more so the management of negative feedback and disgruntled customers. Social media monitors respond to customer complaints that are received on social media, as well as upkeeping brand image and generally monitoring social platforms.
These are only a few of the roles that fall under social media marketing – as there are so many aspects involved, positions can be broken down further and further depending on company resources and importance of social media within the organisation. Want to know more? Meet a marketing professional here.
Average Pay for Different Social Media Positions
Social Media Marketing Coordinator Salary
Social Media Manager
Social Media Strategist
I have been in social media marketing for about 6 years and what becomes very obvious very quickly, is that the industry is basically a game – you’ve got to play otherwise you’ll instantly fall behind. You need to know the platforms back to front and how to use the algorithms to your advantage.
– Bronte Cresswell, Director at She the Social
Qualifications of a social media marketing professional
Social media marketers in Australia have some sort of basic degree or certificate directly relating to marketing, or equivalent experience. Depending on the path you decide to take, you can either get your qualification in marketing and then build on your social media marketing skills from there, or you can dive directly into a social media marketing course – the choice is entirely up to you depending on your career goals. There are plenty of social media courses in Melbourne and social media courses in Sydney, as well as a variety of study options, ranging from in-class, a social media onlin coursee or a blend of both. These courses are designed to suit even the busiest of students, with the flexibility to study on your own terms.
What are the 4 P’s of Social Marketing?
The four P’s of marketing is a simplified concept that encompasses four components:
‘Product’ is not just limited to tangible items, but can also be a service offered or even intangible ideas.
‘Price’ refers to what the targeted audience might do to gain the product. Price is not limited to money, but can also be time and effort.
The ‘Place’ is the way in which the product will be distributed to the customer. For social marketing, the so called ‘Place’ is generally confined to social media channels.
And finally, ‘Promotion’ is the combined employment of elements like advertising, PR, promotional materials and various others.
Gender Employment Share
Full-Time Worker Share
If you consider yourself to be a social media enthusiast and think you’ve got what to help brands launch and develop their social platforms, turn your passion into a career in social media marketing. Whether you see yourself working in-house for a brand, as a freelance writer,at a social media marketing agency or even a blogger, there are a variety of courses and pathways to suit your career goals and study style, ensuring that you get the most out of your qualification.
If you’d like to find out even more about the marketing industry, read our Industry Insider: What Do Marketing Professionals Do? here.
Diploma of Leadership and Management BSB51918
The BSB51918 Diploma of Leadership and Management is ideal for those seeking the skills and knowledge to lead and manage individuals, teams and organisations. The qualification caters to individuals in roles such as Supervisors, Team Leaders, Project M...
Certificate III in Individual Support (Disability) CHC33015
The CHC33015 Certificate III in Individual Support (Disability) is the latest qualification ideal for learners who aim to work in jobs that require knowledge and skills in providing care and assistance to people with disabilities. Melbourne Training Ce...
Certificate III in Individual Support (Ageing) CHC33015
The CHC33015 Certificate III in Individual Support (Ageing) is the latest qualification ideal for learners who aim to work in jobs that require knowledge and skills in elderly caregiving. Melbourne Training Centre offers the nationally recognised CHC33...
Certificate III in Individual Support (Home and Community) CHC33015
The CHC33015 Certificate III in Individual Support (Home and Community) is the latest qualification ideal for learners who aim to work in jobs that require knowledge and skills in providing care and assistance to the elderly in community centres or at...
Undergraduate Certificate in Sport Leadership Development
The Undergraduate Certificate in Sport Leadership Development short course is designed to provide professional upskilling, employment and participation in lifelong learning to those that are either currently working in the business of sport or seeking...
Undergraduate Certificate in Fundamentals of Health Promotion
The Undergraduate Certificate in Fundamentals of Health Promotion is designed to develop an understanding of the social, environmental, political and economic determinants of health. Students will learn the core domains of health promotion including h...
Certificate IV in Celebrancy (VIC ONLY) CHC41015
Are you interested in becoming a marriage celebrant? This course covers the core skills and knowledge that underpin a range of celebrancy roles within the community.
Advanced Diploma of Accounting FNS60217
Mentor Education’s nationally recognised Advanced Diploma of Accounting (FNS60217) qualification delivers individuals specialist accounting and business knowledge covering governance, statistical analysis, legal principles and financial reporting...
Diploma of Business Administration BSB50415
The BSB50415 Diploma of Business Administration qualification is ideal for individuals working in management or administrative roles. This qualification accommodates both individuals with no formal training qualifications and those seeking an entry poi...
Diploma of Project Management BSB51415
The BSB51415 Diploma of Project Management is an entry-level qualification aimed at individuals wanting to develop their skill and knowledge to work in roles as Project managers. Delivered online, this qualification is suitable for individuals working...
Graduate Certificate in Information Technology and Strategic Management ICT80115
The ICT80115 Graduate Certificate in Information Technology and Strategic Management qualification provides skills and knowledge for individuals to lead the analysis, implementation and management of emerging and converging information and communicatio...
Advanced Diploma of Business BSB60215
Mentor Education’s nationally recognised BSB60215 Advanced Diploma of Business qualification provides individuals working in or aspiring to work in managerial or leadership roles the skills and knowledge to manage and lead businesses, corporate d...
Dual Diploma of Leadership and Management & Diploma of Business Administration BSB51918,BSB50415
The nationally recognised Dual Diploma of Leadership and Management & Diploma of Business Administration course delivered by Mentor Education provides students with a comprehensive course covering a range of leadership, management and business adm...
Dual Certificate IV in Business & Certificate IV in Leadership and Management BSB40215,BSB42015
The nationally recognised Dual Certificate IV in Business and Certificate IV in Leadership and Management course delivered by Mentor Education provides students with an introductory qualification covering a broad base of management, leadership and busi...
Diploma of Travel and Tourism Management SIT50116
Is it time to take your travel career to the next level with Australian Careers Business College (ACBC) Online? Whether you are looking to enter the travel and tourism field, or for a career change or seeking to progress in your current career, this ve...
Diploma of Leadership and Management BSB51918
Is it time to take your management skills to the next level with Australian Careers Business College (ACBC) Online? Whether you are looking for a career change or seeking to progress in your current career, this versatile qualification can be applied...
Diploma of Business Administration BSB50415
Is it time to take your management skills to the next level with Australian Careers Business College (ACBC) Online? Whether you are looking to enter the business administration field, a career change or seeking to progress in your current career, this...
Diploma of Legal Services BSB52215
Is it time to take your Legal skills to the next level? It’s as easy as 1-2-3-Graduate with Australian Careers Business College (ACBC) Online. Whether you are looking to enter the legal field, or for a career change or seeking to progress in your curre...
Diploma of Early Childhood Education and Care CHC50113
Is it time to take your Early Childhood Education and Care career to the next level with Australian Careers Business College (ACBC) Online? Whether you are looking to enter the Early Childhood Education and Care sector, or currently working in the sect...
Dual Diploma of Business & Leadership and Management BSB50215,BSB51918
The nationally recognised Dual BSB50215 Diploma of Business and BSB51918 Diploma of Leadership and Management course delivered by Mentor Education provides students with a comprehensive qualification covering a range of business, leadership and managem...
Online courses also available
Want to read more?
5 Sports Careers for Those Who Aren’t Dustin Martin
With the AFL Grand Final only days away, it can be easy to get drawn into the hype and excitement of...
Women in STEM Careers
Women are the key to future success in the areas of Science, Technology, Engineering and Maths, espe...
5 Careers in Natural Therapies
Are you a health nut with a passion for helping others? Do you prefer natural treatments over prescr...