Is a Career in Social Media Marketing Right For You?

Copywriting is the written content and promotional materials for the purpose of marketing. For example, the text that you see accompanying an Instagram post, or the online articles that you find on your favourite fashion website, are all some form of copy. Copy writing comes in different forms – you can be a creative copywriter, a digital copywriter or even an SEO (Search Engine Optimisation) copywriter – the possibilities are vast when looking at the scope of marketing content.

When you are a social media marketer, it is imperative that you capture the attention and interest of your audience, otherwise you will fall behind your competitors. Thinking of inventive methods to engage your social community, whilst still keeping it relevant to your business, is a tricky thing to do. Creative visual content is a central element of SMM.

Content is only one part of the job – your ability to effectively track information is crucial to measure the success of your efforts. How will you know if your content is really resonating with your audience otherwise? There are plenty of social media networking tools that are designed to track information and deliver data and results.

SEO, or Search Engine Optimisation, is the practice of employing different techniques to increase the online visibility of your website in a search engine’s unpaid results. This is relevant to social as Google considers your social platforms when deciding where to rank you on its results page – the more reputable and genuine your website and social media platforms are, the higher up your website will appear in a search.

In this industry, organisation is a fundamental skill that all successful social media marketers possess. Managing content and coordinating it depending on several factors such as its type, goal, audience and platform, is all part and parcel of the role. The way you communicate to your audience and measure your interactions is assisted by timely organisational skills – it will definitely make your job a lot easier!

The Social Media Manager puts a social strategy in place depending on organisational goals, whilst also supervising any action from other team members to put these goals into action. They also have final say in which social platforms are best suited to the businesses industry and what kind of content and copy you will make.

A fundamental factor of SMM, the content creator is responsible for just that: content. The content made for social channels can range from blog posts, images, video content and much more. As this is an ever-growing field, the Content Creator must always be on the ball when it comes to social trends and successful content.

This role is accountable for building and managing relationships within your social communities. Audience engagement is not defined by pushing out content and hoping for the best. It is listening to your audience, answering their questions and providing customer service, then utilising this information to make changes to the dynamic of the business when necessary.

This role is another aspect of customer service, more so the management of negative feedback and disgruntled customers. Social media monitors respond to customer complaints that are received on social media, as well as up keeping brand image and generally monitoring social platforms.

‘Product’ is not just limited to tangible items, but can also be a service offered or even intangible ideas.

‘Price’ refers to what the targeted audience might do to gain the product. Price is not limited to money, but can also be time and effort.

The ‘Place’ is the way in which the product will be distributed to the customer. For social marketing, the so called ‘Place’ is generally confined to social media channels.

And finally, ‘Promotion’ is the combined employment of elements like advertising, PR, promotional materials and various others.