What Do Marketing Professionals Do?
What is Marketing?
Marketing is the art of connecting businesses with their target audiences and turning casual interest into sales. In years gone by marketing efforts were confined mostly to radio, TV and print advertisements; however, with an ever-expanding network of digital channels available marketing can now take place just about anywhere.
Jobs in this field typically involve working closely with a team of other professionals – which makes communication and collaboration skills vital – and there are employment opportunities in the public, private and not-for-profit sectors. Examples of common marketing tasks include the following;
- Evaluating demand for a product or service
- Identifying a target audience
- Building brand awareness
- Developing advertising campaigns
- Assisting with product design
- Organising events
This fast-paced industry requires creative thinking, attention to detail and an ability to meet often tight deadlines, making it best suited for those who are both focused and flexible. While the hours may be long a career in marketing can also be rather lucrative, particularly if you are up to date on the latest in technology. For example, Social Media Data Scientists in Australia can make over $200,000 per year!
“When it comes to job security few industries can compare with marketing; after all, there will always be a need to promote products, services and ideas.”
What Qualifications do I Need?
Where Will my Career Take me?
When it comes to job security few industries can compare with marketing; after all, there will always be a need to promote products, services and ideas. The evolution of technology in recent years has also expanded the world of marketing considerably, creating a wealth of opportunities for tech savvy marketers.
Nowhere is demand for digital marketers greater than right here in the Asia Pacific Region where the digital retail market topped $875 billion last year. Industry expert eMarketer predicts even further growth over the next few years and expects the global digital retail market to exceed $3.5 trillion by 2019.
Marketing graduates can expect to find work in positions such as the following;
- Social media specialist
- Digital marketer
- Advertising manager
- Content creator
- Marketing manager
- Sales manager
- SEO specialist
- Event organiser
- Public relations officer
If you are looking for a profession that is well-paid, fun and has endless opportunities to advance, consider Marketing. Few other career paths provide anywhere near the same opportunity to leave your mark, making it a great choice for those who like to aim high.