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11426NAT,BSB50620

Double Diploma of Social Media Marketing with Artificial Intelligence + Marketing and Communication

Study Method Online
Provider College for Adult Learning
Recognition Nationally Recognised Training
Start Date Enrol anytime
College for Adult Learning

Course overview

CAL’s Double Diploma of Social Media Marketing with Artificial Intelligence (11426NAT) + Marketing and Communication (BSB50620) is perfect for those looking to equip themselves with both essential social media and marketing skills.

You’ll develop high-level management skills to create marketing plans and strategies, with the hands-on skills to write persuasive content and seek new opportunities to advance your business.

In addition to essential marketing skills, you’ll learn key social media skills to increase your online presence both organically and with paid strategies, develop your brand identity on social channels, and drive users to your website to become paying customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

Job outcomes

  • Social Media Manager
  • Digital Marketing Manager
  • Marketing Manager

Want to see more job outcomes and how your future could change?

What you'll learn

  • Identify and evaluate marketing opportunities by analysing market data.

  • Develop social media strategies and review social media performance.

  • Establish both organic and paid social media presence to increase brand reach.

  • Plan, implement, and manage conversion strategies.

Recognitions

Nationally Recognised Training

This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • Part-time: approx 16- 18 months
  • Full-time: approx 14 months

Delivery

  • Our courses are 100% online and are self-paced.

Entry requirements

The Diploma of Marketing and Communication (BSB50620) requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:

  • BSBWRT411 – Write complex documents

  • BSBCMM411 – Make presentations

  • BSBCRT412 – Articulate, present and debate ideas

  • BSBMKG433 – Undertake marketing activities

  • BSBMKG435 – Analyse consumer behaviour

  • BSBMKG439 – Develop and apply knowledge of the communications industry

OR

Have two years equivalent full-time relevant work experience. You’ll be required to submit at least one of the following documents to demonstrate two years equivalent full-time work experience:

  • A curriculum vitae (CV) outlining all roles and responsibilities relating to a range of marketing functions, including: know how to engage and influence valuable customers; develop brand loyalty and execute strategic marketing campaigns; deliver key information on marketing principles, business communications, and consumer behaviour insights.

  • A job description outlining all responsibilities relating to the above specified marketing areas.

In addition to this, you must:

  1. Be 18 years or older at the time of registration

  2. Demonstrate the required level of competency in English language, literacy and numeracy skills

Find out more in your Course Guide, or speak to one of our Learning Consultants.

Find out more about the entry requirements for this course

Subjects

CAL has developed this integrated double diploma in consultation with industry experts. We’ve hand-selected these 14 units in line with industry expectations. (Please note these may not be in order.)

BSBPMG430Undertake project work
BSBMKG541Identify and evaluate marketing opportunities
BSBMKG542Establish and monitor the marketing mix
NAT11426001Plan, create and optimise marketing content with artificial intelligence
NAT11426002Plan, conduct and optimise organic social media marketing with artificial intelligence
NAT11426003Plan, implement and optimise paid social media advertising with artificial intelligence
NAT11426004Plan, implement and manage social media conversion rate optimisation with artificial intelligence
SIRXMKT006Develop a social media strategy
BSBMKG552Design and develop marketing communication plans
SIRXMKT007Develop a digital marketing plan
BSBMKG545Conduct marketing audits
BSBFIN501Manage budgets and financial plans
BSBCRT512Originate and develop concepts
BSBMKG555Write persuasive copy

Want more information about the subjects for this course?

Payment options

  • Flexible payment plans from as low as $61 per week

Find out more about the payment options for this course

About College for Adult Learning

The College for Adult Learning is an award-winning Registered Training Organisation (RTO) delivering high-quality training, unparalleled flexibility and real career outcomes to thousands of students over the last 10 years.

We started as a team of three dedicated, senior executives from the TAFE/University sectors inspired by adult learners across Australia desperate for relevant courses, practical study options, comprehensive support, work-ready skills and real outcomes.

As passionate educators and leaders with over 30 years’ experience in vocational and higher education, we were continually frustrated with the ‘one size fits all’ training standards being offered in the Australian marketplace. Knowing the struggles that learners faced, we started with practical, outcomes-focused training solutions then created a learning model that allowed students freedom and flexibility while providing a strong support foundation.

We now provide a supportive online learning environment, 24/7 access to course content so you can go at your own pace, and unlimited opportunities to connect with experienced industry professionals for mentorship and support. CAL continues to partner with industry leaders when we develop our training solutions to ensure that our content is accurate, current and relevant to the workplaces of today with the visions of tomorrow.

We proudly specialise in delivering the skills that industry demands and future leaders need.

We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.

College for Adult Learning Pty. Ltd. as The Trustee for Golding/Sabell Trust is a Registered Training Organization (TOID 22228)

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