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  1. Home
  2. Digital Marketing
  3. Certificate IV in Marketing and Communication
Get A Free Course Guide

Certificate IV in Marketing and Communication BSB40820

Study Method
Online
Provider
The College for Adult Learning
Recognition
Nationally Recognised Training
Start Date
Enrol anytime
The College for Adult Learning Courses

Course Overview

Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skills in implementing campaigns, building relationships to achieve stakeholder buy-in, and creating professional documentation to present ideas.

Read Less

Job Outcomes

Potential career outcomes could include:

  • Marketing Coordinator
  • Marketing Executive
  • Assistant Brand Manager
Want to see more job outcomes and how your future could change?
Get the Course Guide

What You'll Learn

  • Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
  • Monitor consumer behaviour to analyse trends in spending and highlight opportunities
  • Develop and review company documents from media briefs to PR releases

Recognition

Nationally Recognised Training
This is a nationally approved vocational course that is recognised throughout Australia

Study Method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration and Study Load

Part-time: approx 12 months

Full-time: approx 8 months

Where it will lead me

Graduating with this qualification will set you up for a successful start to your career in marketing across a huge range of industries, both client-side and agency-side. By implementing key marketing skills in campaign research, briefing, and delivery across a range of channels, you’ll become a celebrated team player in your organisation’s marketing activities. You’ll play a crucial role in the business success by being able to confidently analyse market trends and consumer behaviour, turning your findings into valuable marketing reports for your stakeholders identifying risks and areas of opportunity.

Subjects

Course Units:

 

BSBWRT411 Write complex documents

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBMKG437 Create and optimise digital media

BSBMKG438 Implement and monitor advertising production

BSBESB404 Market new business ventures

BSBMKG441 Develop public relations documents

BSBCRT413 Collaborate in creative processes

BSBMKG434 Promote products and services

Want more information about the subjects for this course?
Get the Course Guide

Payment Options

$53 per week on a flexible payment plan.

Find out more about the payment options for this course
Get the Course Guide

About The College for Adult Learning

The College for Adult Learning is an award-winning Registered Training Organisation (RTO) delivering high-quality training, unparalleled flexibility and real career outcomes to thousands of students over the last 10 years.

We started as a team of three dedicated, senior executives from the TAFE/University sectors inspired by adult learners across Australia desperate for relevant courses, practical study options, comprehensive support, work-ready skills and real outcomes.

As passionate educators and leaders with over 30 years’ experience in vocational and higher education, we were continually frustrated with the ‘one size fits all’ training standards being offered in the Australian marketplace. Knowing the struggles that learners faced, we started with practical, outcomes-focused training solutions then created a learning model that allowed students freedom and flexibility while providing a strong support foundation.

We now provide a supportive online learning environment, 24/7 access to course content so you can go at your own pace, and unlimited opportunities to connect with experienced industry professionals for mentorship and support. CAL continues to partner with industry leaders when we develop our training solutions to ensure that our content is accurate, current and relevant to the workplaces of today with the visions of tomorrow.

We proudly specialise in delivering the skills that industry demands and future leaders need.

When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies – not just a piece of paper.

We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.

College for Adult Learning Pty. Ltd. as The Trustee for Golding/Sabell Trust is a Registered Training Organization (RTO 22228)

Job Outcomes

Potential career outcomes could include:

  • Marketing Coordinator
  • Marketing Executive
  • Assistant Brand Manager
Want to see more job outcomes and how your future could change?
Get the Course Guide

Recognition

Nationally Recognised Training
This is a nationally approved vocational course that is recognised throughout Australia

Study Method

  • Online
    Online delivery - online course content with the exception of assessments and work placement
  • Blended
    Blended delivery - both online course content and partial face to face requirements
  • In-class
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Want to Know More About This Course?
Complete the form and learn about:

  • Pricing and payment options
  • Start dates
  • Subjects
  • Study Method
  • How to get help and contact information
  • Everything you need to know before enrolling!

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  • We've helped over 400,000 people apply

"All details and info was there and my query was answered quicly."

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  • You'r seconds away from finding the perfect course
  • We've helped over 400,000 people apply

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