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Home > Courses > Business > Diploma of Business > Double Diploma of Marketing and Communication + Business (Business Development)
BSB50620,BSB50120

Double Diploma of Marketing and Communication + Business (Business Development)

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Study Method Online
Provider The College for Adult Learning
Recognition Nationally Recognised Training
Start Date Enrol anytime
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The College for Adult Learning

Course overview

CAL’s Double Diploma of Marketing Communication and Business (Business Development) will give you the skills you need to identify and capitalise on marketing opportunities and make strong strategic decisions for your business. You’ll develop skills to manage marketing and communications, with crucial skills in marketing project management, social media and managing budgets. In addition to essential marketing skills, you’ll learn key leadership skills in stakeholder management, communication, risk management and policy development, making you an indispensable asset at all levels in any organisation.

Job outcomes

  • Marketing Manager
  • Product Marketing Manager
  • Brand Manager

Want to see more job outcomes and how your future could change?

What you'll learn

  • Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
  • Monitor consumer behaviour to analyse trends in spending and highlight opportunities
  • Develop communication plans and social media strategies
  • Successfully manage stakeholders to foster positive relationships

Recognitions

Nationally Recognised Training

This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • Part-time: approx 16-18 months
  • Full-time: approx 14 months

Delivery

  • Our courses are 100% online and are self-paced.

Entry requirements

The Diploma of Marketing and Communication (BSB50620) requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:

  • BSBWRT411 Write complex documents
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry

OR

  • Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of our Learning Coaches.

In addition to this you must:

  1. Be 18 years or older at the time of registration
  2. Demonstrate the required level of competency in English language, literacy and numeracy skills

Find out more about the entry requirements for this course

Where it will lead me

As a qualified and confident leader with a combination of essential marketing and business development skills, you’ll be prepared to take on any marketing challenge. You’ll be able to manage marketing operations from evaluating marketing opportunities to post-campaign reporting and analysis, ensuring your team and the wider business are hitting targets and driving growth.

Subjects

Course Units:

 

BSBXCM501 Lead communication in the workplace

BSBOPS501 Manage business resources

BSBSUS511 Develop workplace policies and procedures for sustainability

BSBPMG430 Undertake project work

BSBTWK401 Build and maintain business relationships

BSBCRT511 Develop critical thinking in others

BSBOPS504 Manage business risk

BSBFIN501 Manage budgets and financial plans

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

SIRXMKT006 Develop a social media strategy

BSBMKG550 Promote products and services to international markets

BSBMKG545 Conduct marketing audits

Want more information about the subjects for this course?

Payment options

  • $57 per week on a flexible payment plan.

Find out more about the payment options for this course

About The College for Adult Learning

The College for Adult Learning is an award-winning Registered Training Organisation (RTO) delivering high-quality training, unparalleled flexibility and real career outcomes to thousands of students over the last 10 years.

We started as a team of three dedicated, senior executives from the TAFE/University sectors inspired by adult learners across Australia desperate for relevant courses, practical study options, comprehensive support, work-ready skills and real outcomes.

As passionate educators and leaders with over 30 years’ experience in vocational and higher education, we were continually frustrated with the ‘one size fits all’ training standards being offered in the Australian marketplace. Knowing the struggles that learners faced, we started with practical, outcomes-focused training solutions then created a learning model that allowed students freedom and flexibility while providing a strong support foundation.

We now provide a supportive online learning environment, 24/7 access to course content so you can go at your own pace, and unlimited opportunities to connect with experienced industry professionals for mentorship and support. CAL continues to partner with industry leaders when we develop our training solutions to ensure that our content is accurate, current and relevant to the workplaces of today with the visions of tomorrow.

We proudly specialise in delivering the skills that industry demands and future leaders need.

When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies – not just a piece of paper.

We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.

College for Adult Learning Pty. Ltd. as The Trustee for Golding/Sabell Trust is a Registered Training Organization (RTO 22228)

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  • Everything you need to know before enrolling!

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