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10904NAT,BSB50620

Double Diploma of Social Media Marketing + Marketing and Communication

Study Method Online
Provider The College for Adult Learning
Recognition Nationally Recognised Training
Start Date Enrol anytime
The College for Adult Learning

Course overview

CAL’s Double Diploma of Social Media Marketing + Marketing and Communication is perfect for those looking to equip themselves with both essential social media and marketing skills.

You’ll develop high-level management skills to create marketing plans and strategies, with the hands-on skills to write persuasive content and seek new opportunities to advance your business.

In addition to essential marketing skills, you’ll learn key social media skills to increase your online presence both organically and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers.

Graduating with this Double Diploma will set you up for success as a confident marketing or social media manager with a holistic marketing skillset that can be utilised across multiple industries, in B2B, B2C and small business through to enterprise.

You’ll gain valuable knowledge on marketing strategies, copywriting for different channels, the importance of brand identity, and converting your audience into customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

Job outcomes

  • Social Media Manager
  • Digital Marketing Manager
  • Marketing Manager

Want to see more job outcomes and how your future could change?

What you'll learn

  • Identify, evaluate and take advantage of marketing opportunities by analysing market data
  • Develop social media strategies by identifying your audience, choosing the right channels for your purpose
  • Establish organic and paid social media presence to increase brand reach
  • Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing

Recognitions

Nationally Recognised Training

This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • Part-time: approx 16- 18 months
  • Full-time: approx 14 months

Delivery

  • Our courses are 100% online and are self-paced.

Entry requirements

The Diploma of Marketing and Communication (BSB50620) requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:

  • BSBWRT411 – Write complex documents
  • BSBCMM411 – Make presentations
  • BSBCRT412 – Articulate, present and debate ideas
  • BSBMKG433 – Undertake marketing activities
  • BSBMKG435 – Analyse consumer behaviour
  • BSBMKG439 – Develop and apply knowledge of the communications industry

OR

Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of our Learning Coaches.

In addition to this you must:

  1. Be 18 years or older at the time of registration
  2. Demonstrate the required level of competency in English language, literacy and numeracy skills

Find out more in your Course Guide, or speak to one of our Learning Consultants.

Find out more about the entry requirements for this course

Subjects

Course Units
NAT10904001Plan, implement and manage content marketing
NAT10904002Plan, conduct and optimise organic social media marketing
NAT10904003 Plan, manage and optimise paid social media advertising
NAT10904004 Establish, build and leverage a personal brand on social media
NAT10904005Plan, implement and manage social media conversion strategies
SIRXMKT006Develop a social media strategy
BSBPMG430Undertake project work
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542Establish and monitor the marketing mix
BSBMKG552Design and develop marketing communication plans

Want more information about the subjects for this course?

Payment options

  • Flexible payment plans from as low as $61 per week

Find out more about the payment options for this course

About The College for Adult Learning

The College for Adult Learning is an award-winning Registered Training Organisation (RTO) delivering high-quality training, unparalleled flexibility and real career outcomes to thousands of students over the last 10 years.

We started as a team of three dedicated, senior executives from the TAFE/University sectors inspired by adult learners across Australia desperate for relevant courses, practical study options, comprehensive support, work-ready skills and real outcomes.

As passionate educators and leaders with over 30 years’ experience in vocational and higher education, we were continually frustrated with the ‘one size fits all’ training standards being offered in the Australian marketplace. Knowing the struggles that learners faced, we started with practical, outcomes-focused training solutions then created a learning model that allowed students freedom and flexibility while providing a strong support foundation.

We now provide a supportive online learning environment, 24/7 access to course content so you can go at your own pace, and unlimited opportunities to connect with experienced industry professionals for mentorship and support. CAL continues to partner with industry leaders when we develop our training solutions to ensure that our content is accurate, current and relevant to the workplaces of today with the visions of tomorrow.

We proudly specialise in delivering the skills that industry demands and future leaders need.

When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies – not just a piece of paper.

We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.

College for Adult Learning Pty. Ltd. as The Trustee for Golding/Sabell Trust is a Registered Training Organization (RTO 22228)

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