Home > Courses > Digital Marketing > Certificate IV in Marketing and Communication
BSB40820

Certificate IV in Marketing and Communication

Study Method Online
Provider Monarch Institute
Recognition Nationally Recognised Training
Start Date Enrol anytime
Monarch Institute

Course overview

The Certificate IV in Marketing and Communication is built for no-nonsense go-getters with curious minds who want practical marketing skills — not a library's worth of theory. Whether you're fresh out of school, ready for a career change, or preparing to take charge of marketing in your organisation, you'll get a lot more than a qualification out of this course.

Who's It For?

This course is ideal for:

  • People fresh out of school considering a marketing career
  • Those ready for a career change into marketing or communications
  • Individuals preparing to take charge of marketing in their organisation
  • Anyone wanting practical marketing skills without pursuing a university degree

Job outcomes

  • Marketing assistant
  • Marketing coordinator
  • Market research assistant
  • Public relations officer
  • Product manager
  • Account coordinator
  • Junior copywriter
  • Junior digital strategist
  • Media assistant
  • Communications officer

Want to see more job outcomes and how your future could change?

What you'll learn

  • Get to know the industry, plus brush up on essential writing and presentation skills
  • Find out what makes consumers tick, present your ideas effectively, and run multiple marketing activities
  • Get smarter about software and communication strategy in the workplace, while you monitor an advertising campaign
  • Promote products and services across multiple channels and platforms at once
  • Design smart strategies and implement powerful campaigns

Recognitions

Nationally Recognised Training

This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

This course can be completed in as little as six months, and you have up to two years to complete it. It has been designed to allow flexibility to fit your studies around work and social commitments.

Your completion timeframe depends on your previous education, work experience, time availability, and work rate.

Delivery

This course is delivered completely online. You'll access your learning and assessment resources using an online portal, available anywhere and anytime. Study on your couch, on public transport, on your break at work, or out in the park — wherever and whenever you like.

With Monarch Institute, 'online' doesn't mean 'alone'. You'll be backed by trainers at every step along the way via phone, email, and Zoom.

Entry requirements

There are no formal entry requirements. Just bring your drive, motivation, and passion for the industry.

If this is your first time studying at this level, your levels of English and maths will need to be assessed before enrolment. People with disabilities are encouraged and supported to apply.

Find out more about the entry requirements for this course

Course features

  • 100% digital — no chunky textbooks or workbooks; study anywhere with an internet connection or download lessons to a PDF eReader app
  • Easy-to-follow course materials
  • Heaps of support from course trainers via phone, email, and Zoom
  • A dedicated admin team on hand to guide you
  • Online assessments
  • Access to a student Facebook group
  • Flexible payment options
  • Fast assessment turnaround times with comprehensive trainer feedback
  • Courses developed with leading academics and industry associations
  • Delivered by trainers who work with corporate leaders using real-world case studies

Professional Recognition

This course is Nationally Recognised Training (NRT). The Certificate IV in Marketing and Communication is nationally recognised, helping you accelerate your career and potentially use it as part of your pathway to higher education.

Assessment

Assessments are completed online through an online portal. Support is available from your trainer if you have trouble with any concept or assessment piece. Fast assessment turnaround times with comprehensive trainer feedback are provided.

Subjects

This course requires you to study a total of 12 nationally recognised units, structured across four modules. The skills learned can be directly applied to your own business and prepare you for the advertising, marketing, and communications industries.

Core Units
BSBMKG439Develop and apply knowledge of communications industry
BSBWRT411Write complex documents
BSBCMM411Make presentations
BSBTEC303Create electronic presentations
BSBMKG435Analyse consumer behaviour
BSBCRT412Articulate, present and debate ideas
BSBMKG433Undertake marketing activities
BSBXCM401Apply communication strategies in the workplace
BSBTEC403Apply digital solutions to work processes
BSBMKG438Implement and monitor advertising production
BSBMKG434Promote products and services
BSBMKG440Apply marketing communication across a convergent industry

Want more information about the subjects for this course?

Payment options

This training is delivered with Victorian Government funding for eligible students. Monarch Institute has government-funded places for eligible students in Victoria. Please check eligibility requirements or get in touch to discuss funding options.

Flexible payment options are available.

Find out more about the payment options for this course

About Monarch Institute

Monarch Institute is one of Australia’s leading providers of professional services training. We believe education should be an experience, not a transaction.

Our award-winning, innovative approach to course content and design means that you get relevant, accredited courses with loads of support from experienced trainers who give you the time to ensure you’ve got the skills that the industry needs. Study online today with Monarch and change the way you think about studying.

Study online with Monarch Institute and experience education, reimagined.

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Complete the form and learn about:

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  • Start dates
  • Subjects
  • Study method
  • How to get help and contact information
  • Everything you need to know before enrolling!

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