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BSB50620

Diploma of Marketing and Communication

Study Method Online
Provider Monarch Institute
Recognition Nationally Recognised Training
Start Date Enrol anytime
Monarch Institute

Course overview

The Diploma of Marketing and Communication is the perfect way to prepare for a modern marketing career. Whether you're an entrepreneur, marketer at heart, or looking to start your own business and reach new customers, this course will help establish your skills and grow your ideas using technology-driven tactics. Marketing allows you to combine a creative mindset with analytical skills to come up with innovative ideas backed by research.

Who's It For?

This course is suited to entrepreneurs, marketers at heart, or those looking to start their own business. It is ideal for anyone wanting to prepare for a modern marketing career in a fast-paced, growing industry.

Job outcomes

  • Marketing Manager
  • Brand Manager
  • Product Marketing Manager
  • Promotions Manager
  • Digital Project Officer
  • Communications Officer
  • Media Advisor
  • Marketing Specialist
  • Campaign Coordinator
  • Project Coordinator

Want to see more job outcomes and how your future could change?

What you'll learn

  • Identifying opportunities for marketing products and services
  • Developing professional marketing plans and strategies
  • Creating innovative marketing content and campaigns
  • Analysing both research and data to make informed decisions
  • Planning and implementing creative marketing strategies
  • Conducting and documenting market research
  • Developing compelling marketing content
  • Coordinating advertising and marketing projects
  • Analysing results to make data-driven decisions

Recognitions

Nationally Recognised Training

This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

This course was designed to be completed within 12–24 months, allowing time to fit study around work and social commitments. Your completion timeframe depends on your previous education, work experience, time availability, and work rate.

Delivery

This course is delivered completely online. You will access your learning and assessment resources through an online portal, available anywhere and anytime. Study on your couch, on public transport, on your break at work, or out in the park — wherever and whenever you like.

Entry requirements

Before starting the Diploma of Marketing and Communication, you will need to have completed one of the following:

  • Two years of equivalent full-time relevant work experience.
  • Completed the BSB42415 Certificate IV in Marketing and Communication.
  • Completed the Marketing and Communication skillset, made up of the following units:
    • BSBCMM411 Make presentations
    • BSBCRT412 Articulate, present and debate ideas
    • BSBMKG433 Undertake marketing activities
    • BSBMKG435 Analyse consumer behaviour
    • BSBMKG439 Develop and apply knowledge of communications industry
    • BSBWRT411 Write complex documents

You will need to send a transcript, record of results, or statement of attainment showing the units you have completed. If you hold the actual qualification, you will also need to send a copy of your certificate.

Find out more about the entry requirements for this course

Course features

  • 100% digital — no textbooks or workbooks; study anywhere with an internet connection or download lessons to a PDF eReader app
  • Practical and up-to-date content with insights and examples from industry professionals
  • Easy-to-follow course materials
  • Videos and webinars
  • Support from course trainers via phone, email, and Zoom
  • A dedicated admin team to guide you
  • Online assessments
  • Access to a student Facebook group
  • Regularly updated lessons with the latest topics and technologies

Additional information

Marketing employment/positions projection: 11.4% growth to 2026. Average full-time earnings: $1,758 per week. Total employed in the sector: 91,500. Source: Jobs and Skills Australia Labour Market Insights 2023.

Subjects

This course requires study of a total of 12 nationally recognised units, structured across four modules.

Core Units
BSBWRT411Write complex documents
BSBMKG543Plan and interpret market research
BSBMKG435Analyse consumer behaviour
BSBMKG555Write persuasive copy
BSBCMM511Communicate with influence
BSBCRT512Originate and develop concepts
BSBMKG541Identify and evaluate marketing opportunities
BSBMKG552Design and develop marketing communication plans
SIRXMKT007Develop a digital marketing plan
BSBPMG430Undertake project work
BSBMKG542Establish and monitor the marketing mix
BSBMKG551Create multi platform advertisements for mass media

Want more information about the subjects for this course?

Payment options

Monarch Institute offers flexible payment options. Check the website for the most up-to-date pricing information.

Find out more about the payment options for this course

About Monarch Institute

Monarch Institute is one of Australia’s leading providers of professional services training. We believe education should be an experience, not a transaction.

Our award-winning, innovative approach to course content and design means that you get relevant, accredited courses with loads of support from experienced trainers who give you the time to ensure you’ve got the skills that the industry needs. Study online today with Monarch and change the way you think about studying.

Study online with Monarch Institute and experience education, reimagined.

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