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Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business 10904NAT, BSB40320

CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Entrepreneurship and New Business is perfect for those wanting to gain essential social media skills to boost brand awareness and business growth. With a strategic combination of essentia...

Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +2

Design Thinking for Innovation: Elevate

Short Course
This is a short course focused on skill based training rather than a nationally accredited certificate or diploma.

Design Thinking is not exclusive to designers or those in creative fields. It is increasingly being used across the board to strategically improve processes, simplify complex problems and foster a culture of innovation to drive business value. In fact,...

Study Method Online
Location Anywhere
Job Outcomes Accountant +1
New

Graduate Certificate in Digital Marketing

Succeed in an ever-evolving landscape. Build a career in high demand with the Graduate Certificate in Digital Marketing. With roles in the sector set to expand by 21% over the next five years*, there has never been a better time to sharpen your skills...

Study Method Online
Location Anywhere
Job Outcomes Marketing Specialist +1

Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication 10904NAT, BSB40820

CAL’s Dual Diploma of Social Media Marketing + Certificate IV in Marketing and Communication is perfect for those looking to kickstart their career in digital marketing with essential social media and fundamental marketing skills. You’ll develop social...

Study Method Online
Location Anywhere
Job Outcomes Digital Marketing Coordinato... +2

Double Certificate IV in Entrepreneurship and New Business + Marketing and Communication BSB40320, BSB40820

CAL’s Double Certificate IV Entrepreneurship and New Business + Marketing and Communication is perfect for those currently operating or looking to launch a small business. With a strategic combination of essential business and marketing skills, you wil...

Study Method Online
Location Anywhere
Job Outcomes Small Business Owner +2

Double Diploma of Social Media Marketing + Marketing and Communication 10904NAT, BSB50620

CAL’s Double Diploma of Social Media Marketing + Marketing and Communication is perfect for those looking to equip themselves with both essential social media and marketing skills. You’ll develop high-level management skills to create marketing plans a...

Study Method Online
Location Anywhere
Job Outcomes Social Media Manager +2

Certificate IV in Marketing and Communication BSB40820

Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skill...

Study Method Online
Location Anywhere
Job Outcomes Marketing Coordinator +2

A Bachelor of Business Marketing will provide you with the crucial knowledge in understanding the theories related to products, brands, customer needs and business strategies.

Not only does this comprehensive degree cover business practices across the spectrum, but you’ll also leave with an intensive knowledge of marketing and related principles.

Learning Outcomes

A Bachelor of Business with a major in Marketing has a strong focus on core business subjects, including economics and finance, accounting, management, commercial law and management.

However, this specialised bachelor of business includes detailed marketing subjects so that when you graduate you’ll have the expertise in marketing to enter the industry with confidence.

Many of the marketing areas that are covered in a Bachelor of Business Marketing include brand management, analysing markets, market research, developing marketing strategies, services marketing and application of marketing strategies.

Most Bachelor of Business Marketing courses have a duration of three years, however, some speciality degrees, as well as those with Honours, can take four years to complete. International study and exchange opportunities are very popular in Bachelor of Business as well as many Universities in Australia offering work placement.

By the end of your degree, you will have the ability to:

  • Analyse business environments
  • Create value for customers
  • Have a thorough knowledge of promotion, distribution and pricing
  • How to effectively conduct market research
  • Advertising and communication techniques
  • How to market services and products
  • Understanding economic and global influences on marketing

Career Outcomes

The career prospects for marketing and advertising professionals in Australia is expected to be high over the next five years and has continued to grow strongly over the past years. One of the greatest aspects of a Bachelor of Business is that it allows you to gain a set of highly- crucial and easily transferable skills which can open the doors to careers across the business spectrum, not just in marketing.

Better yet, areas in digital marketing, Search Engine Optimisation (SEO) and business-to-business marketing are becoming increasingly more influential and now have a stronger focus in Bachelor of Business Marketing programs. Some of the areas that marketing students and graduates enter include brand management, public relations, research, direct marketing and channel management.

This can lead to a number of notable career such as:

  • Visual Merchandiser
  • Marketing Coordinator/ Manager
  • Brand Manager
  • Account Manager
  • Advertising/ Communication Executive
  • Digital Marketer
  • Marketing Research Leader