Sports Management Courses

What is sports management?

Sports management is the business and administration side of sports, covering everything from athlete management and marketing to event coordination and facility operations. Professionals in this field play a key role in sport development, ensuring that teams, leagues, and sporting clubs operate efficiently and successfully.

This industry offers roles in professional sports, grassroots community programs, event management, and media relations, making it an exciting and diverse career path.

What will you learn in a sports management course?

A sports management course equips you with the skills to work in sports administration, business operations, and leadership roles. You’ll cover key topics such as:

• Sports marketing & sponsorship – Learn how to promote sporting events, secure sponsorship deals, and build partnerships.
• Athlete & team management – Develop skills in athlete contracts, player negotiations, and team logistics.
• Event & facility management – Understand the fundamentals of venue operations, logistics, and large-scale sporting event planning.
• Sports governance & law – Learn about compliance, ethics, and governance within sporting organisations.
• Business & financial management – Gain expertise in budgeting, financial planning, and revenue generation for sports teams and events.
• Work placement opportunities – Get hands-on experience with real-world placements at sporting clubs and organisations.

Why study sports management?

The Australian sports industry is one of the largest in the world, with millions of participants and spectators every year. A qualification in sports management allows you to:

• Turn your passion for sports into a career
• Work behind the scenes with professional teams, sporting clubs, and events
• Enter a fast-paced and competitive industry
• Gain real-world experience through industry partnerships and work placements
• Build business and leadership skills that apply to multiple industries

With accreditation from top industry bodies, sports management courses help you stand out in this exciting field.

Who should study a sports management course?

This course is ideal for:

• Sports enthusiasts who want to build a career in the sporting industry.
• Business professionals looking to transition into sports administration or management.
• Event planners who want to organise large-scale sporting events and tournaments.
•  Athletes and coaches who want to transition into leadership or management roles.
• Venue and operations managers overseeing sporting clubs, stadiums, and facilities.

If you’re passionate about sports, leadership, and business strategy, sports management could be the perfect career choice.

What are the entry requirements?

Entry requirements depend on the level of study:

• Certificate & diploma courses – Typically require Year 10 completion or relevant work experience.
• Bachelor’s degree – Generally requires Year 12 completion (ATAR requirements may apply).
• Postgraduate courses – Require a Bachelor’s Degree in business, sports science, or a related field.

Check individual course listings for specific entry and accreditation requirements.

Are there flexible study options?

Sports management courses are available in various formats to suit different learning styles and schedules:

• Online learning – Study from anywhere with flexible, self-paced coursework.
• On-campus learning – Gain hands-on experience and network with industry professionals.
• Blended learning – A mix of online and in-person learning to balance flexibility with practical experience.
• Part-time study – Balance study with work or other commitments.

Some courses also offer real-world work placements, allowing you to apply your skills in a professional sports setting.

What career opportunities are available in sports management?

A sports management qualification opens doors to diverse careers in professional, amateur, and community sports. Popular job roles include:

• Sports administrator – Oversee operations for professional teams, clubs, and sporting organisations.
• Sports marketing & sponsorship manager – Develop sponsorship deals, advertising campaigns, and brand partnerships.
• Event manager – Plan and execute large sporting events, from local tournaments to international championships.
• Athlete agent/talent manager – Represent and manage professional athletes.
• Facility & venue manager – Manage stadiums, training centres, and sports complexes.
• Club development officer – Support the growth and management of sports clubs and community programs.

With major sporting events in Australia such as the AFL, NRL, Australian Open, and international tournaments, sports management professionals are in high demand

Is sports management right for you?

A career in sports management is best suited for those who:

• Have a passion for sports and want to work behind the scenes.
• Enjoy leadership, teamwork, and strategy in a high-energy industry.
• Want to work with athletes, teams, and major sporting organisations.
• Are business-minded, with an interest in marketing, sponsorship, and governance.

If this sounds like you, sports management could be your dream career.