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Double Diploma of Social Media Marketing + Marketing and Communication
CAL’s Double Diploma of Social Media Marketing + Marketing and Communication is perfect for those looking to equip themselves with both essential social media and marketing skills. You’ll develop high-level management skills to create marketing plans a...
Certified AI-Powered Digital Marketing Specialist
Digital marketing in Australia is growing rapidly, SEEK are forecasting a 11.4% increase in job opportunities over the next five years. With roles available nationwide and an average salary of $88,000, now is the ideal time to build in-demand skills an...
Diploma of Marketing and Communication
CAL’s Diploma of Marketing and Communication will prepare you to manage a wide range of aspects across marketing and communications, with crucial skills in end-to-end marketing project management, public relations, social media and digital campaign pla...
Double Diploma of Marketing and Communication + Business (Business Development)
CAL’s Double Diploma of Marketing Communication and Business (Business Development) will give you the skills you need to identify and capitalise on marketing opportunities and make strong strategic decisions for your business. You’ll develop skills to...
Certificate IV in Marketing and Communication
Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skill...
About Digital Marketing
Anybody interested in digital marketing can engage as this course builds on the foundations of different areas of digital marketing. But to make it easy, the range of people include but are not limited to:
- Beginners or students looking for a hobby or career in digital marketing
- Marketing professionals who have limited experience in digital marketing but want to upskill in this area.
- Digital Marketers who specialise in a particular area but want to expand.
- Business owners looking to use digital strategies to grow their business
Course Guide
A digital marketing course covers the fundamentals of various subject areas critical to building your understanding of the digital marketing landscape. A digital marketing course requires the completion of various course materials and modules to obtain certification and accreditation. The modules include:
- Digital Marketing Foundations (such as digital landscape and content marketing)
- Digital Marketing Channels (websites, google analytics, SEO, social media marketing)
- Digital Marketing Campaign Planning and Management ( Marketing, Strategy, Planning, conversion and optimisation)
- Privacy and Marketing Compliance
This short course allows you to engage with the broader market and expand your understanding of how digital marketing impacts business performance. Upon obtaining these credit points, will receive accolades in professional digital marketing in Australia.
Education Pathways
There are many education pathways, from a certificate or short course in digital marketing progressing through to a diploma and an advanced diploma in marketing and communications. In each course, there are core units fo competency with elective units to specialise in areas such as social media marketing, google analytics and many more. If you choose to enrol with education providers such as universities, TAFE may be accessible to funding for some domestic students.
Delivery Mode
We offer flexible online short courses and study options available through our login portal. The digital marketing courses include detailed learning materials, assessments, case study examples and online support and certification upon successful completion. A digital marketing course can be done on a part-time or full-time basis, depending on your preference. An online course is an excellent way to build your digital marketing knowledge foundation for the same accreditation at university for only a fraction of the cost. This course will aid in your professional development as a digital marketer by offering you a plethora of career opportunities in Australia (namely major cities such as Sydney, Melbourne and Brisbane).
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If you're looking to increase your employability but aren't sure where to start, these short courses should set you off on the path to success.
You are The Informer! You'll shine in a job that involves researching, analysing and communicating knowledge. Find out more about your dream career matches.
