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Advanced Diploma of Digital Marketing

Study Method Online, Virtual
Provider Australian College of Business Intelligence
Recognition Nationally Recognised Training
Start Date Enrol anytime
Australian College of Business Intelligence
  • This course is available to Australian citizens and PRs and certain visa classes (but not international student visas).

Course overview

This course provides individuals with solid theoretical and sound practical skills to enable them to become outstanding practitioners of digital marketing. The unique combination of practical tools and techniques provides an intensive and highly experiential learning experience.

This Advanced Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions associated with roles such as Digital Marketing Manager or Digital Marketing Strategist.

Job outcomes

  • User Experience Designers
  • SEO and SEM Specialist
  • Content Strategist
  • Digital Marketing Specialist
  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Data Analysts
  • Email Marketing Specialist

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What you'll learn

  • Review and evaluate the existing business, operational and marketing strategies and their applicability to digital marketing;
  • Understand the benefits of each digital marketing platform and how to utilize these platforms to the benefit of the organisation;
  • Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the digital marketing strategy;
  • Engage with internal and external stakeholders and tailor the digital marketing strategy to these individuals;
  • Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives;
  • Manage the business’ digital profiles effectively to increase brand awareness and generate revenue;
  • Use key performance indicators to monitor and improve overall digital marketing effectiveness, ensuring activity, quality, cost, and time requirements are met;
  • Manage a team to develop a comprehensive digital marketing strategy, implementation plan and strategic review process;
  • Lead a digital marketing team and present to stakeholders the key learning from the strategy and implementation

Recognitions

Nationally Recognised Training

This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location

Locations

  • New South Wales
    • Sydney

Duration study load

  • 52 weeks

Delivery

100% online, plus optional weekly Zoom support sessions with the course trainer.

Entry requirements

Essential entry requirements

Entrants to the Advanced Diploma of Digital Marketing must:

  • Be aged over 18; and
  • Have completed an approved English language test such as IELTS 5.5 – or equivalent (international students only).

To enter this qualification, individuals must provide evidence of knowledge of:

  • Marketing principles and concepts
  • Digital media platforms and software
  • Digital marketing

To demonstrate this, individuals must have completed a formal course of study or a minimum of one year’s employment in the field of sales and marketing, digital media and social media marketing or related field.

Recommended entry requirements

  • Students should be able to read and write English at approximately year 12 level in order to be able to assimilate the information provided in the program, to read complex instructions and to write competently and accurately

Find out more about the entry requirements for this course

Subjects

Units of Competency
SIRXMKT007Develop a digital marketing plan
DGMANA001Use web analytics tools to gather data on marketing performance
FNSORG501Develop and manage a budget
DGMWEB001Optimise a website within a digital marketing strategy
DGMCON001Develop and implement a content strategy for digital publication
DGMSEO001Build and implement a search engine optimisation strategy

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Payment options

  • Payment plans are available

Find out more about the payment options for this course

About Australian College of Business Intelligence

Our vision is to be a leading provider of vocational education for domestic and overseas students in the area of business and digital technologies, with leading-edge training responsive to current industry practice and guided by local and global responsibility.

Australian Institute of Business Intelligence Pty Ltd is a Registered Training Organisation (RTO #40835)

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