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BSB40820

Certificate IV in Marketing and Communication

Study Method Online
Provider The College for Adult Learning
Recognition Nationally Recognised Training
Start Date Enrol anytime
The College for Adult Learning
  • This is NOT a free course. We are a private RTO and therefore government funding is not available. Please check eligibility requirements before enquiring.

Course overview

Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skills in implementing campaigns, building relationships to achieve stakeholder buy-in, and creating professional documentation to present ideas.

Job outcomes

  • Marketing Coordinator
  • Marketing Executive
  • Assistant Brand Manager

Want to see more job outcomes and how your future could change?

What you'll learn

  • Prepare and deliver market research and consumer market reports to highlight areas of opportunity and risk
  • Monitor consumer behaviour to analyse trends in spending and highlight opportunities
  • Develop and review company documents from media briefs to PR releases

Recognitions

Nationally Recognised Training

This is a nationally approved vocational course that is recognised throughout Australia

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • Part-time: approx 12 months
  • Full-time: approx 8 months

Delivery

  • Our courses are 100% online and are self-paced.

Entry requirements

  1. Be 18 years or older at the time of registration
  2. Demonstrate the required level of competency in English language, literacy and numeracy skills

Find out more about the entry requirements for this course

Where it will lead me

Graduating with this qualification will set you up for a successful start to your career in marketing across a huge range of industries, both client-side and agency-side. By implementing key marketing skills in campaign research, briefing, and delivery across a range of channels, you’ll become a celebrated team player in your organisation’s marketing activities. You’ll play a crucial role in the business success by being able to confidently analyse market trends and consumer behaviour, turning your findings into valuable marketing reports for your stakeholders identifying risks and areas of opportunity.

Subjects

Course Units
BSBWRT411Write complex documents
BSBCMM411Make presentations
BSBCRT412Articulate, present and debate ideas
BSBMKG433Undertake marketing activities
BSBMKG435Analyse consumer behaviour
BSBMKG439Develop and apply knowledge of communications industry
BSBMKG437Create and optimise digital media
BSBMKG438Implement and monitor advertising production
BSBESB404Market new business ventures
BSBMKG441Develop public relations documents
BSBCRT413Collaborate in creative processes
BSBMKG434Promote products and services

Want more information about the subjects for this course?

Payment options

$55 per week on a flexible payment plan.

Find out more about the payment options for this course

About The College for Adult Learning

The College for Adult Learning is an award-winning Registered Training Organisation (RTO) delivering high-quality training, unparalleled flexibility and real career outcomes to thousands of students over the last 10 years.

We started as a team of three dedicated, senior executives from the TAFE/University sectors inspired by adult learners across Australia desperate for relevant courses, practical study options, comprehensive support, work-ready skills and real outcomes.

As passionate educators and leaders with over 30 years’ experience in vocational and higher education, we were continually frustrated with the ‘one size fits all’ training standards being offered in the Australian marketplace. Knowing the struggles that learners faced, we started with practical, outcomes-focused training solutions then created a learning model that allowed students freedom and flexibility while providing a strong support foundation.

We now provide a supportive online learning environment, 24/7 access to course content so you can go at your own pace, and unlimited opportunities to connect with experienced industry professionals for mentorship and support. CAL continues to partner with industry leaders when we develop our training solutions to ensure that our content is accurate, current and relevant to the workplaces of today with the visions of tomorrow.

We proudly specialise in delivering the skills that industry demands and future leaders need.

When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies – not just a piece of paper.

We promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.

College for Adult Learning Pty. Ltd. as The Trustee for Golding/Sabell Trust is a Registered Training Organization (RTO 22228)

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