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10904NAT

Diploma of Social Media Marketing

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Study Method Online
Provider Open Colleges
Start Date Enrol anytime
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Open Colleges
  • This is a fee-for-service course, government funding is not available. Payment plans are available
  • Only Australian Citizens and Residents can apply for this course. Limited visa holders can be accepted pending a VEVO check. We are not CRICOS registered and cannot accept Subclass 500 visa holders

Course overview

Our nationally recognised 10904NAT Diploma of Social Media Marketing is designed to equip you with the tools to help you operate successfully in a Marketing or Business role. Learn the skills and confidence to ensure you are ready to implement Social Media Marketing into your operations, and lead your business to success.

Social media marketing is booming, and there’s never been a better time to get qualified in this area.

Who's It For?

If you would like to accelerate your career and business in social media marketing, then this may just be the perfect course for you!

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note – limitations do apply.

Job outcomes

  • Content Marketing Manager
  • Content Strategist
  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Head Of Digital Marketing
  • Head Of Social Media
  • Social Media Community Manager
  • Social Media Consultant
  • Social Media Coordinator
  • Social Media Manager
  • Social Media Strategist

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What you'll learn

At the end of this course you’ll know how to:

  • Develop a digital and social media marketing strategy.
  • Create and execute a content marketing plan.
  • Research, design and roll out a social media network strategy for both organic and paid advertising across a range of platforms including, but not limited to:
  • Master your own personal brand on social media.
  • Learn how to convert social media followers into paying customers.
  • Craft and employ targeted email marketing strategy.
  • Develop captivating content for a range of social media.
  • Manage social media profiles and email marketing to increase brand awareness and increase revenue.
  • Monitor and improve social media marketing effectiveness.
  • Manage a team of social media professionals.

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • Self-paced – maximum of 24 months

  • Recommended hours per week: 13h

Delivery

A learning platform optimized for online study. Our courses are curated to maintain engagement across video, written content, assignments & audio.

Entry requirements

Entry requirements may vary depending on the course. In general, you must be at least 18 years old to enrol. If you’re under 18, you’ll need permission from a parent or guardian.

Please note: This course is not available to student visa holders.

To find out more about the specific entry requirements for this course, download the course guide. If you have any questions or would like guidance on whether this course is the right fit for you, feel free to get in touch.

Find out more about the entry requirements for this course

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Course features

  • The hands-on Diploma will allow you to immediately apply the skills you learn to your workplace or business as you work your way through the course
  • The course format gives you plenty of practice setting up and managing social media accounts and implementing social media campaigns, ensuring you are 100% job ready when you complete your studies
  • You will also develop an extensive online portfolio, which means you’ll have a body of quality work to show potential employers once you graduate
  • Social media marketing is one of the fastest growing industries and an increasingly vital skill-set. Take advantage of Social Media’s true potential to drive results for your business, career or employer
  • This course also includes a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia. Your AMI membership will begin once you successfully complete an assessment within the first month of the course

Recognition of prior learning

We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.

Our Credit Transfer & Recognition of Prior Learning Policy, available in the Key Student Information section of our website, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options.

Assessment

  • Demonstrations and presentations (including videos)

  • Knowledge tests

  • Projects

Materials

The following resources are provided to you via OpenSpace:

  • Case studies

  • Further readings

  • Articles/journals

  • External links

Pathways

  • Bachelor of Business (Marketing) DBBM
  • Bachelor of Business Administration
  • Bachelor of Business
  • Bachelor of Commerce
  • Bachelor of Marketing, Advertising and Public Relations
  • Bachelor of Media and Communication

Subjects

Core Units
NAT10904001Plan, implement and manage mainstream social media marketing strategies
SIRXMKT006Develop a social media strategy
NAT10904002Plan, conduct and optimise organic social media marketing
NAT10904003Plan, manage and optimise paid social media advertising campaigns
NAT10904004Establish, build and leverage a personal brand on social media
NAT10904005Plan, implement and manage social media conversion strategies
BSBMKG542Establish and monitor the marketing mix
BSBMKG545Conduct marketing audits
BSBPMG430Undertake project work

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Payment options

  • Pay upfront – receive big savings on your enrolment
  • Pay as you go – get started today and pay off while you study
  • Unlock our exclusive monthly promotion for this course and study for less – enquire now!

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About Open Colleges

Open Colleges puts you at the centre of everything we do. As an institution, we measure our success in the success of our students.

We have more than 125 years of experience in distance education, and this has given us the time to perfect the ways we deliver education and training to people across Australia. In the last decade alone, we’ve helped more than 450,000 students reach their potential.

We understand the needs of adult learners. That’s why we created OpenSpace, our world-class online learning platform that gives you complete flexibility and control to study whenever and wherever you are. OpenSpace provides you with access to learning resources, expert trainers and assessors, a superior support network and the opportunity to connect with other learners just like you.

Our nationally recognised courses could help you launch, change or accelerate your career. Now is the time to make your next move. With Open Colleges, everything could happen.

Open Colleges Pty Ltd is a Registered Training Organisation (RTO 90796)

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