Should You be Starting Your Own Small Business During a Pandemic?

Being forced to spend more time at home can have different outcomes when it comes to working. But in terms of recreational and socialisation, a lot of us have found ourselves filling the void binge-watching Netflix, shopping online, or uber-eating our feelings (me!).

Being able to set aside a few hours a week and use this time productively could be a great way to get the lion’s share of the small business administration out of the way.

Utilising our alone-time can be productive in other ways too. This time could be used to upskill and gain extra know-how with an online course in areas you are a little hazy on. The ability to make sure you are up-to-date and confident in everything you need to be can be a huge advantage.

They say ‘When life hands you lemons, make lemonade!’. And let’s face it, lemons have been aplenty this year. So, what better time than now to do what you have always wanted to do? Each little win feels like a gold medal right now so we say seize the day!

Unfortunately, this year has left many people feeling vulnerable in their work industries. What did feel like safe employment can now feel like it could be whipped away from under our feet at any moment? Maybe now is the time to take the reins and be in the driver’s seat. Not only can you fulfil your career-path dreams, but it can also benefit our mental health to feel a little more in control.

No matter what your business is, an online course in small business or business management can give you the perfect base from which to start your new venture. With so many courses to fit your specific needs, this could be the perfect time to get this groundwork in place.

Knowing your potential customers’ or clients’ exact needs and how they think is integral to winning new business from them. Every company is watching its spending at the moment, so it’s super important that when you put yourself out there to prospective clients, they know just how essential your business offering is to them.

Now could be the perfect time to take a calculated risk and focus 100% on your new venture – but could you also start the process as a side hustle, retaining full-time or even part-time employment elsewhere for a little added security? If this is a possibility, it could be a good way to make a careful transition in these uncertain times.

Let’s be frank – starting your own business is a huge undertaking, requiring a lot of thought and organisation. From bookkeeping and tax obligations to branding and refining your business model, the list is huge but necessary. This checklist provided by the Australian Government is a great resource in making sure you have all of your ducks in a row.

Now can be a really tough time to get what you need, when you need it. For example, your new website might need some updated images or photos, but restrictions in place might mean you have to wait to meet with a photographer.

With networking events and face-to-face meetings off the table at the moment, getting new business or expanding your customer base can be a little more tricky. Getting active on LinkedIn, other social media, stepping up your digital marketing game and talking to your current network about possible word of mouth opportunities are some ways you can get yourself out there.