Marketing coordinator job description
Where we source our data
Let's get real. Job information online can often be overly optimistic — conveniently glossing over the raw bits. But when you're making decisions about your future, you need all the facts.
That's why we anonymously surveyed marketing coordinators about their job, with hopes of getting an honest insight into what it's really like.
While we did our best to ensure respondents were Australians and verified their job titles with proof of employment, we can't guarantee complete accuracy — or that your experiences in the field will reflect theirs. So, we suggest that you take these insights as a guide only and try to talk to people in the field before making an important decision.
Tasks and responsibilities for a marketing coordinator
As a marketing coordinator, you’ll be responsible for supporting the marketing team in a variety of tasks, including:
- Assisting in the development and execution of marketing campaigns and initiatives
- Creating and editing marketing content, such as social media posts, blog articles, and email newsletters
- Managing social media accounts and engaging with followers
- Conducting market research and competitor analysis
- Assisting with the coordination of events, webinars, and other marketing activities
- Analysing marketing data and preparing reports on campaign performance
- Coordinating with internal teams, external vendors, and clients to ensure smooth execution of marketing initiatives
- Staying up-to-date with industry trends and best practices in marketing
How to become a marketing coordinator
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Study marketing
Employers prefer those with a Certificate IV in Marketing (BSB40820), or a Diploma of Marketing (BSB50620). The type of qualification to study will depend on your prior experience, skills and knowledge, and preference. By studying, you’ll gain a strong foundation in marketing concepts and principles for your marketing career.
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Gain work experience
Building relevant work experience is crucial for becoming a marketing coordinator. Look for internships, entry-level marketing roles, or volunteer opportunities to gain hands-on experience in marketing campaigns, content creation, data analysis, and project management.
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Develop key marketing skills
Marketing coordinators need to have a diverse skill set. Focus on developing skills such as digital marketing (including social media marketing, SEO, and email marketing), content creation and management, data analysis, project management, communication, and teamwork. You can do this through on-the-job experience, or by studying a course,
Pathway options
As a marketing coordinator, you have a world of opportunities ahead of you to build a successful marketing career. Your role as a marketing coordinator can be a perfect starting point to launch yourself into various directions within the marketing field.
Pathways that you might be interested in:
Junior
Mid
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Marketing Specialist
Most common qualification: Bachelors in Business (Marketing).
Some employers also consider Certificate IV in Marketing (BSB40820) or Diploma of Marketing (BSB50620).
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Brand Manager
Most common qualification: Bachelors in Business (Marketing).
Some employers also consider Certificate IV in Marketing (BSB40820) or Diploma of Marketing (BSB50620).
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Marketing Communications Manager
Most common qualification: Bachelors in Business (Marketing).
Some employers also consider Certificate IV in Marketing (BSB40820) or Diploma of Marketing (BSB50620).
Senior
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Marketing Manager / Marketing Director
Most common qualification: Bachelors in Business (Marketing).
Some employers also consider Certificate IV in Marketing (BSB40820) or Diploma of Marketing (BSB50620).
Explore related qualifications
Certificate IV in Marketing
The Certificate IV in Marketing is designed to provide learners with foundational knowledge and practical skills in marketing, which can be applied in various roles within the marketing field. It includes an introduction to marketing concepts and theories, market research and analysis, digital marketing strategies and more.
Diploma of Marketing
A Diploma of Marketing is designed to provide learners with a more in-depth and comprehensive understanding of marketing principles, practices, and strategies, and is suitable for individuals who wish to further their knowledge and skills in marketing or advance their career in the field.
It typically covers a wide range of marketing topics in more depth compared to a Certificate IV in Marketing.
4 providers offer this course
Bachelor of Business (Marketing)
A Bachelor of Business (Marketing) is an undergraduate degree program typically offered by universities or other higher education institutions. It’s designed to provide students with a comprehensive and in-depth understanding of marketing principles, practices, and strategies, and is suitable for individuals who are interested in pursuing a career in marketing or related fields.
This qualification covers a wide range of marketing topics, providing students with a strong foundation in marketing theory, research, and practical skills.
1 providers offer this course
