Course Overview
This course provides individuals with solid theoretical and sound practical skills to enable them to become outstanding practitioners of digital marketing. The unique combination of practical tools and techniques provides an intensive and highly experiential learning experience.
This Advanced Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions associated with roles such as Digital Marketing Manager or Digital Marketing Strategist.
Job Outcomes
Potential career outcomes could include:
- User Experience Designers
- SEO and SEM Specialist
- Content Strategist
- Digital Marketing Specialist
- Digital Marketing Manager
- Digital Marketing Strategist
- Data Analysts
- Email Marketing Specialist
What You'll Learn
- Review and evaluate the existing business, operational and marketing strategies and their applicability to digital marketing;
- Understand the benefits of each digital marketing platform and how to utilize these platforms to the benefit of the organisation;
- Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the digital marketing strategy;
- Engage with internal and external stakeholders and tailor the digital marketing strategy to these individuals;
- Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives;
- Manage the business’ digital profiles effectively to increase brand awareness and generate revenue;
- Use key performance indicators to monitor and improve overall digital marketing effectiveness, ensuring activity, quality, cost, and time requirements are met;
- Manage a team to develop a comprehensive digital marketing strategy, implementation plan and strategic review process;
- Lead a digital marketing team and present to stakeholders the key learning from the strategy and implementation
Recognition
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
Locations
- New South Wales
- Sydney
Duration and Study Load
- 52 weeks
Delivery
- This course is 100% online with a mix of interactive e-learning and self-paced online learning
Entry Requirements
Essential entry requirements
Entrants to the Advanced Diploma of Digital Marketing must:
- Be aged over 18; and
- Have completed an approved English language test such as IELTS 5.5 – or equivalent (international students only).
To enter this qualification, individuals must provide evidence of knowledge of:
- Marketing principles and concepts
- Digital media platforms and software
- Digital marketing
To demonstrate this, individuals must have completed a formal course of study or a minimum of one year’s employment in the field of sales and marketing, digital media and social media marketing or related field.
Recommended entry requirements
- Students should be able to read and write English at approximately year 12 level in order to be able to assimilate the information provided in the program, to read complex instructions and to write competently and accurately
Subjects
About Australian College of Business Intelligence
Our vision is to be a leading provider of vocational education for domestic and overseas students in the area of business and digital technologies, with leading-edge training responsive to current industry practice and guided by local and global responsibility.
Australian Institute of Business Intelligence Pty Ltd is a Registered Training Organisation (RTO #40835)
