How Your Online Presence Can Affect Your Employment
If you have a great online voice this can put you ahead of the competition. Adversely, if you have the wrong kind of social presence, this can negatively affect your chances of gaining employment or a promotion.
If you’re looking for a job, or currently working in a professional environment, it is important that you are aware of what your online presence can say about you. Social media dominates the online space with its content, ease of use and ability to connect people across the globe. This makes it a great platform for employers to use, allowing them to get an insight into both their current and potential employees.
If there’s a time to google search yourself, this is it.
Whether you are applying for a job, looking for a promotion, or just want to know what your social presence looks like; the best way to do that is to do an online search and see what you find. Have a look at what photos appear, which will normally be profile pictures from your various accounts, you never know, you might even stumble upon your old Myspace photo!
It’s important to remember, if you see it, so can others who search you. In fact, ‘93% of hiring managers will review a candidate’s social profile before making a hiring decision’ according to the Jobvite 2017 Social Recruiting Survey. If you don’t like what you see online, chances are, neither will potential employers.
Blogs and professional websites, such as LinkedIn, are where employers will look for you to showcase your abilities, these are the sites you really want to focus on, making sure to give a great impression.
Have a Presence
Keep up to Date
This may seem obvious, but we often forget to update our personal information across all social media platforms and websites. If you’ve recently changed jobs or completed a course online, it’s important for your online profiles to reflect this and for that information to be the same across the board.
Imagine how confusing it would be for a potential employer to see that you are studying full time and working at a café on Facebook, but on LinkedIn your working full time as an Account Manger! This is important for your contact details as well, make sure that you provide the same email address on all sites unless you prefer to have separate email accounts for personal and professional communication.
Clean Your Screen
If you’re looking for professional employment, then it’s time to spring clean your screen! We are talking about screening everything online and removing anything that you wouldn’t want a potential employer to see. This includes any photos, videos or comments around any behaviours deemed inappropriate, such as alcohol or drug use.
More than a quarter of employers have found content online that has caused them to reprimand or fire an employee.
– The Annual Social Recruiting Survey
If you have any negative comments or complaints about your previous job or employers, they also need to go. Although you may have some valid opinions you were once happy to share, an employer is going to be less than impressed to see you talking negatively about your previous positions.
Keep your private life, private.
If you want to be able to post whatever you want on social media, opt for the highest privacy settings on Facebook, Instagram or Twitter. Spend some time on each platform, learning about the privacy settings and tailor these settings to your personal preferences.
Got an offer? Great, but don’t announce it to the world of Facebook until you check with your future employer. Experts have revealed that employees have been fired after posting content online regarding their employment without the permission of the new boss.
In a recent study of how recruiters use and perceive social media to check a job candidate…
The funny thing about social media is that it requires you to be social! When managing your online presence, you should also take the time to interact with different groups and professionals that are in the field of your interest. Read articles, comment on posts, like pages and follow accounts as these actions will give you a stronger social presence and demonstrate your interests in these topics.
It’s also a great way for you to stay up to date on all of the company’s news, which is particularly useful if you have an interview coming up, as you’ll have some topics to talk about with your hiring manager. Many businesses and organisations use social media as a means of interacting with their consumers or other companies, so this is a great opportunity to take advantage of, by being active and liking their updates, or starting a conversation online.
Another great way to network online is by joining LinkedIn groups in your field of interests as professionals will often post updates and job opportunities to the group, so you’ll have more exclusive, inside knowledge.
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