Marketing coordinator job description

Marketing coordinators work with businesses to help improve marketing efforts, such as market research, brand development, advertising, and sales. As a mid-level role, coordinators report to the marketing director/manager and work closely with other members of the marketing team such as copywriters, graphic designers, marketing specialists and marketing analysts. They assist them in executing marketing strategies, coordinating marketing activities, and supporting overall marketing efforts.

Tasks and responsibilities for a marketing coordinator

As a marketing coordinator, you’ll be responsible for supporting the marketing team in a variety of tasks, including:

Assisting in the development and execution of marketing campaigns and initiatives
Creating and editing marketing content, such as social media posts, blog articles, and email newsletters
Managing social media accounts and engaging with followers
Conducting market research and competitor analysis
Assisting with the coordination of events, webinars, and other marketing activities
Analysing marketing data and preparing reports on campaign performance
Coordinating with internal teams, external vendors, and clients to ensure smooth execution of marketing initiatives
Staying up-to-date with industry trends and best practices in marketing

How to become a marketing coordinator

Follow these steps to kickstart your marketing career:

Study marketing

Employers prefer those with a certificate, diploma or, bachelors in marketing. The type of qualification to study will depend on your prior experience, skills and knowledge, and preference. By studying, you’ll gain a strong foundation in marketing concepts and principles for your marketing career.
Gain work experience

Building relevant work experience is crucial for becoming a marketing coordinator. Look for internships, entry-level marketing roles, or volunteer opportunities to gain hands-on experience in marketing campaigns, content creation, data analysis, and project management.
Develop key marketing skills

Marketing coordinators need to have a diverse skill set. Focus on developing skills such as digital marketing (including social media marketing, SEO, and email marketing), content creation and management, data analysis, project management, communication, and teamwork. You can do this through on-the-job experience, or by studying a course,

Pathway options

As a marketing coordinator, you have a world of opportunities ahead of you to build a successful marketing career. Your role as a marketing coordinator can be a perfect starting point to launch yourself into various directions within the marketing field.

Pathways that you might be interested in:

Mid

Marketing Specialist

Most common qualification: Bachelors in Business (Marketing).

Some employers also consider Certificate IV in Marketing (BSB40820) or Diploma of Marketing (BSB50620).
Brand Manager

Most common qualification: Bachelors in Business (Marketing).

Some employers also consider Certificate IV in Marketing (BSB40820) or Diploma of Marketing (BSB50620).
Marketing Communications Manager

Most common qualification: Bachelors in Business (Marketing).

Some employers also consider Certificate IV in Marketing (BSB40820) or Diploma of Marketing (BSB50620).

Senior

Marketing Manager / Marketing Director

Most common qualification: Bachelors in Business (Marketing).

Some employers also consider Certificate IV in Marketing (BSB40820) or Diploma of Marketing (BSB50620).

Certificate IV in Marketing

Study method Online

The Certificate IV in Marketing is designed to provide learners with foundational knowledge and practical skills in marketing, which can be applied in various roles within the marketing field. It includes an introduction to marketing concepts and theories, market research and analysis, digital marketing strategies and more.

Diploma of Marketing

Study method Online

A Diploma of Marketing is designed to provide learners with a more in-depth and comprehensive understanding of marketing principles, practices, and strategies, and is suitable for individuals who wish to further their knowledge and skills in marketing or advance their career in the field.

It typically covers a wide range of marketing topics in more depth compared to a Certificate IV in Marketing.

Advanced Diploma of Marketing

Study method Online

An Advanced Diploma of Marketing is a higher level qualification designed to provide learners with a comprehensive and advanced understanding of marketing principles, practices, and strategies, and is suitable for individuals who have significant experience in the marketing field and wish to further their knowledge and skills for career advancement or entrepreneurship.

This qualification covers advanced marketing topics in greater depth compared to a Diploma of Marketing.

Bachelor of Business (Marketing)

Study method Online

A Bachelor of Business (Marketing) is an undergraduate degree program typically offered by universities or other higher education institutions. It’s designed to provide students with a comprehensive and in-depth understanding of marketing principles, practices, and strategies, and is suitable for individuals who are interested in pursuing a career in marketing or related fields.

This qualification covers a wide range of marketing topics, providing students with a strong foundation in marketing theory, research, and practical skills.