How to Become a Marketing Coordinator

To work in marketing, you must enjoy using your creativity, strategic thinking, and communication skills. A formal qualification in marketing like a Certificate IV in Marketing (BSB40820), Diploma of Marketing (BSB50620), or Bachelor of Business (Marketing) is usually needed to get a job in this exciting and dynamic career.

Discover more about the role as a marketing coordinator, find out which marketing course you should choose, and the steps you need to take to get a job.

woman working in marketing, writing on a whiteboard

Marketing coordinator job description

info Where we source our data

Let’s get real. Job information online can often be overly optimistic — conveniently glossing over the raw bits. But when you’re making decisions about your future, you need all the facts.

That’s why we anonymously surveyed marketing coordinators about their job, with hopes of getting an honest insight into what it’s really like.

While we did our best to ensure respondents were Australians and verified their job titles with proof of employment, we can’t guarantee complete accuracy — or that your experiences in the field will reflect theirs. So, we suggest that you take these insights as a guide only and try to talk to people in the field before making an important decision.

Marketing coordinators work with businesses to help improve marketing efforts, such as market research, brand development, advertising, and sales. As a mid-level role, coordinators report to the marketing director/manager and work closely with other members of the marketing team such as copywriters, graphic designers, marketing specialists and marketing analysts. They assist them in executing marketing strategies, coordinating marketing activities, and supporting overall marketing efforts.

Tasks and responsibilities for a marketing coordinator

As a marketing coordinator, you’ll be responsible for supporting the marketing team in a variety of tasks, including:

  • Assisting in the development and execution of marketing campaigns and initiatives
  • Creating and editing marketing content, such as social media posts, blog articles, and email newsletters
  • Managing social media accounts and engaging with followers
  • Conducting market research and competitor analysis
  • Assisting with the coordination of events, webinars, and other marketing activities
  • Analysing marketing data and preparing reports on campaign performance
  • Coordinating with internal teams, external vendors, and clients to ensure smooth execution of marketing initiatives
  • Staying up-to-date with industry trends and best practices in marketing

How to become a marketing coordinator

Follow these steps to kickstart your marketing career:

  1. Study marketing

    Employers prefer those with a certificate, diploma or, bachelors in marketing. The type of qualification to study will depend on your prior experience, skills and knowledge, and preference. By studying, you’ll gain a strong foundation in marketing concepts and principles for your marketing career.

  2. Gain work experience

    Building relevant work experience is crucial for becoming a marketing coordinator. Look for internships, entry-level marketing roles, or volunteer opportunities to gain hands-on experience in marketing campaigns, content creation, data analysis, and project management.

  3. Develop key marketing skills

    Marketing coordinators need to have a diverse skill set. Focus on developing skills such as digital marketing (including social media marketing, SEO, and email marketing), content creation and management, data analysis, project management, communication, and teamwork. You can do this through on-the-job experience, or by studying a course,

Pathway options

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Job pathways are drawn from the Australian Apprenticeships Pathways site.

As a marketing coordinator, you have a world of opportunities ahead of you to build a successful marketing career. Your role as a marketing coordinator can be a perfect starting point to launch yourself into various directions within the marketing field.

Pathways that you might be interested in:

Mid

Senior