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Double Diploma of Social Media Marketing + Marketing and Communication
CAL’s Double Diploma of Social Media Marketing + Marketing and Communication is perfect for those looking to equip themselves with both essential social media and marketing skills. You’ll develop high-level management skills to create marketing plans a...
Diploma of Marketing and Communication
CAL’s Diploma of Marketing and Communication will prepare you to manage a wide range of aspects across marketing and communications, with crucial skills in end-to-end marketing project management, public relations, social media and digital campaign pla...
Diploma of Social Media Marketing
Our nationally recognised 10904NAT Diploma of Social Media Marketing is designed to equip you with the tools to help you operate successfully in a Marketing or Business role. Learn the skills and confidence to ensure you are ready to implement Social M...
Web Writing Course with SEO and AI (AEO and AIO) for Search and Content
This web writing course is suitable for business owners, web content writers, marketers, administration staff and anyone else who needs to write high quality web and digital content for business. It provides you with the skills and proven techniques in...
Diploma of Digital Marketing
Do you want a rewarding and challenging career in digital marketing? Or are you already working in the industry and looking to brush up on your skills? Either way, our Diploma of Digital Marketing (10931NAT) is perfect for you. You’ll learn everything...
Double Diploma of Marketing and Communication + Business (Business Development)
CAL’s Double Diploma of Marketing Communication and Business (Business Development) will give you the skills you need to identify and capitalise on marketing opportunities and make strong strategic decisions for your business. You’ll develop skills to...
Diploma of Digital Marketing
Gain essential fluency to succeed as a marketer in this digital age. Growth-minded professionals and business entrepreneurs can leverage versatile skills to execute digital marketing campaigns, win customers, and collaborate with marketing agencies. Th...
Diploma of Social Media Marketing
CAL’s Diploma of Social Media Marketing (10904NAT) will give you the essential skills you need to successfully develop your social media strategy and online presence. With this course, you’ll strengthen your ability to create a consistent brand identit...
Certificate IV in Social Media and Digital Marketing
Thinking of turning your time scrolling into a career? Studying the Certificate IV in Social Media and Digital Marketing will give you a foundation in using a wide range of social media tools and platforms. It’s the secret sauce for landing an entry-le...
Certificate IV in Marketing and Communication
Kickstart your career in marketing with the Certificate IV in Marketing and Communications. Upskill to become a confident Marketing Coordinator for your business and create limitless opportunities in your career in marketing with key transferable skill...
Advanced Diploma of Digital Marketing
This course provides individuals with solid theoretical and sound practical skills to enable them to become outstanding practitioners of digital marketing. The unique combination of practical tools and techniques provides an intensive and highly experi...
Advertising Industry Careers Fastlane Certification
Advertising Industry Careers is a leading platform for careers in advertising, marketing and media. The AIC FastLane program provides a clear pathway to breaking into roles within Advertising, Marketing and Social Media. The program is self-paced but f...
About Digital Marketing
Anybody interested in digital marketing can engage as this course builds on the foundations of different areas of digital marketing. But to make it easy, the range of people include but are not limited to:
- Beginners or students looking for a hobby or career in digital marketing
- Marketing professionals who have limited experience in digital marketing but want to upskill in this area.
- Digital Marketers who specialise in a particular area but want to expand.
- Business owners looking to use digital strategies to grow their business
Course Guide
A digital marketing course covers the fundamentals of various subject areas critical to building your understanding of the digital marketing landscape. A digital marketing course requires the completion of various course materials and modules to obtain certification and accreditation. The modules include:
- Digital Marketing Foundations (such as digital landscape and content marketing)
- Digital Marketing Channels (websites, google analytics, SEO, social media marketing)
- Digital Marketing Campaign Planning and Management ( Marketing, Strategy, Planning, conversion and optimisation)
- Privacy and Marketing Compliance
This short course allows you to engage with the broader market and expand your understanding of how digital marketing impacts business performance. Upon obtaining these credit points, will receive accolades in professional digital marketing in Australia.
Education Pathways
There are many education pathways, from a certificate or short course in digital marketing progressing through to a diploma and an advanced diploma in marketing and communications. In each course, there are core units fo competency with elective units to specialise in areas such as social media marketing, google analytics and many more. If you choose to enrol with education providers such as universities, TAFE may be accessible to funding for some domestic students.
Delivery Mode
We offer flexible online short courses and study options available through our login portal. The digital marketing courses include detailed learning materials, assessments, case study examples and online support and certification upon successful completion. A digital marketing course can be done on a part-time or full-time basis, depending on your preference. An online course is an excellent way to build your digital marketing knowledge foundation for the same accreditation at university for only a fraction of the cost. This course will aid in your professional development as a digital marketer by offering you a plethora of career opportunities in Australia (namely major cities such as Sydney, Melbourne and Brisbane).
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If you're looking to increase your employability but aren't sure where to start, these short courses should set you off on the path to success.
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