Meet a Hairdressing Professional
We caught up with Eugene Sokolovs who is the Artistic Director of Ette Studio in Gold Coast. Eugene brings over 12 years of color, cutting and styling experience to Ette Studio.
1.What courses did you study to become a Hairdressing Professional or Hairstylist? And tell us a bit about your current role?
I started in hairdressing at the age 15 as the apprentice back home in Latvia. I used to sweep the floor, holding the cleaning brush and dream about a big hairdressing career in the future. After finishing hairdressing school I relocated to London to improve my skills and develop myself further in the industry. Over the past years I have attended many workshops in London by Wella, L’oreal, Vidal Sasoon, Sebastian Professional, Kevin Murphy and Schwarzkopf. The hairdressing industry is incredibly creative and you never stop learning. After many years of hard work I opened my own hair salon in the UK and now I own and operate my beautiful “Ette studio” on Main Beach, Gold Coast.
Over the past years I have attended many workshops in London by Wella, L’oreal, Vidal Sasoon, Sebastian Professional, Kevin Murphy and Schwarzkopf. The hairdressing industry is incredibly creative and you never stop learning. After many years of hard work I opened my own hair salon in the UK and now I own and operate my beautiful “Ette studio” on Main Beach, Gold Coast.
2.What does a Hairdressing professional do on a day-to day basis?
On a day-to day to basis a hairdressing professional should make people look and feel amazing! It’s not just about a good haircut or beautiful color it is also about the experience and the journey in your salon. I can talk about cleaning, washing hair, cutting, coloring, styling and that is what every hairdresser should do on daily basis, however, the personal approach and unforgettable experience are complete the salon experience and are more important than anything else.

Eugene Sokolovs from ETTE Hair Studio
3.What do you think are the skills a Hairdresser should have?
- Listening is key. You have to listen and understand why your client is here and what he/she wants to achieve.
- You have to be creative and be able to deliver the look that your client is looking for, be able to combine different looks together to achieve the perfect result.
- You have to be able to visualise the final look before you start your colour application or haircut. You need to make sure that the style you are going for is perfect for your client.
4.What are your favorite things about working in the Beauty and Hairdressing industry?
Hairdressing industry for me is “fashion on daily basis” It’s an extremely creative industry where I can express my individual style. I love working with my lovely clients and create magic with their hair. I also love session styling where you can go completely avant garde. For me, hairdressing is like being an artist, I feel like I am painting beautiful pictures every day 🙂
5.What advice would you give students aspiring to work in the Beauty and Hairdressing industry?
First of all – have a dream and follow that dream. Be patient, don’t expect to be amazing in the first year of your apprentiship. It will take time to develop your skills. Be observant, watch what is happening around you in the salon and try to learn something new from everyone. Learn how to take criticism from people, don’t argue the point with the clients it’s not about you, it’s about them. Love your job and the people around you.
Thank You, Eugene for sharing your story with training.com.au.