Course Overview
At Original Campus, you can study the 10904NAT Diploma of Social Media Marketing which is Australia’s first and only nationally accredited qualification in Social Media Marketing.
Created by the world’s leading social media experts, all of whom feature on the Forbes Top 50 Social Media Power Influencers list, the course is highly practical and encompasses real world education.
In this innovative program, the next generation of social media marketing managers will learn the strategy and the tools needed to execute social media campaigns, ad and media buying, and content marketing across traditional Facebook, LinkedIn and YouTube Channels, as well as new and emerging channels such as TikTok, Snapchat and WeChat.
The course includes trainer support throughout, as well as access to monthly online masterclasses featuring social media experts, allowing you to interact and ask questions. You will also have the opportunity to join an exclusive Facebook community of like-minded social media enthusiasts for that extra peer-to-peer learning.
Who's It For?
- Students/Job-seekers: This nationally recognised qualification will enable you to build a social media marketing portfolio that will help you land your dream job
- Business Owners: This Diploma is designed to help you grow your business and increase revenue using effective digital marketing strategies
- Social Media and Marketing Professionals: This qualification will help you become a qualified social media expert with all the resources and skills you need to succeed
Job Outcomes
Potential career outcomes could include:
- Marketing Director
- Social Media Manager
- Marketing Manager
- Brand Manager
- Social Media Strategist
- Content Marketing Strategist
- Community Manager
- Digital/Social Media Coordinator
- Digital Marketing Assistant
- Communications Assistant
What You'll Learn
- The 10904NAT Diploma of Social Media Marketing at Original Campus provides you with end-to-end social media education. Throughout this course, you will be given the tools you need to amplify your brand awareness, engage your audience through effective campaigns, and develop social media strategies. It also demonstrates the steps that a social media strategist would take when implementing a social media plan for a business
- Overall, this online course equips you with critical skills and sets you on the path to become an expert social media marketer
- The course is not just theory. Throughout the course, you’ll learn by doing. There are templates, discussions, activities and action planning. You’ll walk away with a comprehensive digital portfolio with a set of resources that you’ll know how to put to work and a clear plan that you can put into action
Recognition
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration and Study Load
- 12 Months
Delivery
- At Original Campus, you are free to learn your way – in your own space, at your own pace
- You get exclusive access to one of the latest and best Online Learning Management Systems. Our course delivery is 100% online, supported by expert trainers who are current, qualified and industry certified in their fields. Students gain access to online learning materials, recorded webinars for content and assessments, case studies, eBooks, learning tasks, videos, resources and practice questions. All aimed at guiding and training the learner to successfully complete the course requirements
- You can take each step of your qualification at your own pace, with access to student support services and regular contact with your trainer. At Original Campus studying online does not mean studying alone
Entry Requirements
These entry requirements are here as a guide and it’s always best to talk to one of our Education Consultants, as they’re trained to ensure that you’re enrolled in a course that fits with your previous experience and career goals.
- Minimum age: 18 years
- Education level: Successful completion of Year 11 level or higher; or Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; For students without an equal or higher level of qualifications, a short language, literacy and numeracy (LLN) assessment will be required
- Technologically literate
Course Features
When you choose Original Campus, we make sure your learning experience is interactive, comprehensive and industry-relevant, to effectively convert your investment into a career opportunity.
- OC FUND – A special Original Campus initiative that gives our students a chance to access $20,000 every year, to fund their start-up
- 100% online
- The first and only Nationally Accredited qualification in social media marketing
- Written by social media experts
- Exclusive access to a student group on Facebook
- Real career outcomes in a rapidly growing industry
- Dedicated industry-leading trainers
- Strong student support team
Recognition of Prior Learning
- If you have prior education or work experience you may be eligible for Recognition of Prior Learning (RPL) or Credit Transfer (CT). This can either reduce your study load or shorten the duration of your course. Prior to enrolment, please speak with our Education Consultant for further details
Assessment
- NO EXAM
- Assessments are completed in the student’s own time and may include practical exercises and evaluative tools like questions, observations, role plays, projects and case studies
Subjects
About Original Campus
Original Campus provides real world, industry-relevant and innovative online courses that are nationally recognised across Australia under the Australian Quality Training Framework (AQTF).
Our industry experts and assessors are available to personally mentor you, while you learn the core skills you need to get the job you want, in the industry of your choice.
Each qualification is developed to match the roles, responsibilities and skills needed today. We are committed to successfully convert your learning experience into a career opportunity, providing the economy with skilled project managers, entrepreneurs, social media managers and leaders.
We understand the challenges of online learning and have taken important steps to ensure your experience is engaging and informative. You get to learn on one of the best and latest digital learning platforms. You get to connect with an exclusive student group, collaborate with like-minded people and receive exemplary student support from the team at Original Campus.
Our mission is to change our students’ lives through education. To inspire lifelong learners to continue. To make your career work for you. Empowering you to become what you want to be. Originally.
Original Campus Pty Ltd is a Registered Training Organisation (RTO code: 45322)
