5 Steps to Craft the Perfect Gaddie Pitch

First off, you’ll need to decide on the aim of your pitch. What is the focus? Are you trying to excite a potential client about a new product on the market? Maybe you would like to develop an engaging speech that explains exactly what you do in your job? Once you’ve chosen your objective, you can then proceed to build around this foundation.

Let’s say that you are creating a personalised speech that will describe your career. You will need to explain exactly what your organisation does. Limit this part to one to two sentences – set the scene in a concise manner, so that you can then delve into what your role is with context.

Before you begin writing, really think about what it is that you really want to resonate with your receiver. This will be the first thing they hear about you, so you want your introduction to really engage and excite.

The delivery of this part of your speech is also crucial. After all, if you aren’t thrilled to discuss what you do, then why should anyone who is listening to you feel the same? Emotion tends to stick with someone more than words, so if your passion really sticks, you’ll be sure to make an impression.

Highlight what makes you and your organisation unique. After describing yourself and your business, you’ll want to delve into why you stand out amongst your competitors.

Ask yourself: ‘What is our point of difference?’ Then build on the answer.

After you’ve identified and discussed your uniqueness, you should then involve your audience.

Make sure you’ve answered any of theirs, then proceed to ask them an open-ended question that perhaps prompts them to talk about their role in their business. Try to keep the conversation flowing by sticking with ‘career’ as the topic.

Once you’ve crafted all of these separate elements, it’s time to combine them.

Read your gaddie pitch out loud and make sure it flows; eliminate any clunky sentences that might disrupt your flow and time yourself to make sure you keep within that 20 to 30 second time frame.

Cut out anything that doesn’t add value – your pitch needs to be captivating, so the shorter, the better.

Also, keep in mind that different audiences may require different pitches. Think of who you’re communicating to, consider some variations and tweak your pitch to suit.