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How A Married Couple Left Their Corporate Jobs to Create a Thriving Small Business
Any change is hard. It can be difficult to take a leap when you don’t even know what you’re going to land on, and more importantly, to take the plunge into a sea of potential risks. But sometimes, backing yourself and your motivation can be highly rewarding.
We all reach a point where it’s time for us to move on in our careers, whether that means an entirely new change or you want to take a crack at starting a business, there’s a lot that can hold us back from trying. But a good success story can be all it takes to reignite that desire and passion to pursue something meaningful.
That success story comes in the form of Kate and Dave, a husband and wife power duo who launched Good Day Club in 2014 after deciding to leave their corporate jobs to pursue a passion in events, styling and most importantly: vintage furniture.
Good Day Club, a vintage and retro furniture hiring company, provides styling for an array of events, mainly weddings who want to embrace a unique and stylish theme. Now dabbling in very cool neon signs, Kate and Dave are an everyday reminder that change isn’t just possible, but it can pay off.
Kate was a corporate communications manager for 12 years when she started her journey, while Dave worked as a business analyst and project manager. While their corporate jobs allowed them to first meet, it wasn’t their calling. Kate explained to us how the business came about and their journey together to establishing Good Day Club into what it is today.
Kate has always been drawn to the idea of starting her own business but was never sure of what exactly that would look like. “I sort of assumed it would be a communications business, which I’d call CommuniKATE. But I never had the passion for it, I hated making comms plans too much!”, she explains, sharing a laugh with her husband, Dave.
The idea of Good Day Club came to fruition when Kate and Dave were planning their own wedding in 2013, Kate, a vintage lover, had wanted to hire the furniture for their special day, but couldn’t find any businesses that did such a thing.
Her solution; “We’ll just buy it all and start a business!”, she laughs with her husband and co-owner, Dave. “I told this to Dave and he said, ‘What about warehousing and logistics?” and I said it’ll be fine! And it has been quite challenging– but that’s how it came about.”
Kate and Dave spent the next six months travelling Victoria in a borrowed Ute, collecting vintage furniture to use in their wedding. “We filled up one of our spare bedrooms at home. We got the stuff for our wedding, had our wedding and then spent the next few months setting up the business.” Setting up an ABN, accounts and the business plan followed. “At the time we both had our corporate jobs and then I left ANZ on maternity leave in 2015″.
Most career changes don’t happen overnight and normally involve a gradual transition from full-time work. When it comes to small businesses, most in Australia start as a small side-gig before fully taking off. And for Good Day Club, this was no different (especially when it comes to couple jobs).
After going on maternity leave and growing the idea into a fully-fledged small business, Kate had to decide whether it was worth pursuing full time. “That was when someone asked us to style a wedding and I said, ‘Sure why not!’. Once I did that, I couldn’t see myself going back to ANZ. I thought, maybe that chapter had come to a close and I had a glimpse into how much I enjoyed the business and this whole new life– and I said to myself, “Yes, I want that.”
See some of their favourite wedding looks!
Starting a business, what’s it really like?
Of course, starting a business is not easy. Unlike normal career changes, it does involve a lot more upskilling, planning and commitment to make it a successful reality. We asked Kate what her best piece of advice is for anyone looking to make a change and start to turn their own passion into a revenue stream. “A small business is like an analogy of the sprint or the marathon. You think, I really have to go really hard this week and get to this point; but actually, if you want to have a sustainable business long-term, you have to be able to pick yourself up.”
According to Kate and Dave, adaption is the key to getting a small business off the ground. “You have to adapt all the time in small business, I think that’s something we’ve both learnt, that if you’ve constantly done something a certain way, you sometimes have to realise that it doesn’t work maybe three, four or five times.”
The evolution of Good Day Club
How it Began
It all started in 2013 while Kate was exploring a Pinterest board to gather ideas for her and Dave’s upcoming wedding. There was a serious lack of vintage furniture for hire– especially the velvets and vinyls!
What About Logistics?
“Let’s buy furniture we need for the wedding and start a vintage hire business?”
Kate and Dave decided to fix the gap in the market themselves. When Kate proposed the idea, Dave’s first question was: “What about warehousing and logistics?”
We’ll work it out!” was Kate’s reply!
Around Victoria Collecting Furniture
In a borrowed ute, Kate and Dave collected furniture around the state and filled their home.
Ready to Take-Off
In 2014, Good Day Club officially launched. Kate and Dave decided to leave their corporate jobs to pursue their new business venture.
Kate left her communications career in 2015, and Dave following in 2018. Since then Good Day Club has taken off and has become a thriving business
So, what’s the best advice?
What we work hardest for in life we tend to appreciate the most, and having your own business is definitely something that requires a lot of work. For Kate and Dave, the rewarding aspect of seeing your own creation grow and flourish is what makes it so worthwhile. “Watching and seeing the growth, and being like ‘oh I did this, we built this!’, it’s really amazing.” What makes their small business even more rewarding, is the nature of working with couples to plan their dream wedding. “We work with people at the best time of their lives when they’re happy. It’s exciting and that’s extremely rewarding. It can be challenging, but in a really good way.”
Small businesses are unique, in the way that many others in the same situation tend to connect and collaborate more, sharing ideas and advice to help others. “We have our own little networking and dinners and we talk about our challenges and our wins.” Explains Kate. While formal qualifications, like a small business or management course, is definitely worthwhile, experience on the job, in this case, provides a lot of learning.
We asked Kate what her final piece of advice would be to others out there wanting to make a change but still hesitating, “Horror stories don’t work on people, because if they did no one would have children, start a business… people go, ‘that’ll be different for me’ and that’s good! You should definitely take that path. If you have a passion to do something, give it a try.”
Explore their Office
One of the best perks about having your own business? The office that comes with it. Kate and Dave’s beautiful, vibrant office is filled with neons and plants and even features a bright pink and yellow acrylic wall. Our favourite feature? The flying anteater painted on the wall!
Courses to Start Your Story
If you’re inspired to start your own journey and pursue a passion of your own, the best way to get you there is to be backed by the right skills and knowledge. We’ve hand-selected some of the best courses to provide you with everything you need to know to get your own small business up and running.
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Certificate IV in School Based Education Support (Melbourne Only) CHC40221
The qualification CHC40221 – Certificate IV in School Based Education Support is referred to in industry as the Cert 4 Education Support or your teacher’s aide course. Education support workers assist teachers and support student learning in a range of...
Certificate III in Individual Support (Disability) (VIC Only, excl. Metro) CHC33021
Certificate III in Individual Support (CHC33021) qualification reflects the role of workers in the community and/or residential setting who follow an individualised plan to provide person-centred support to people who may require support due to ageing,...
Certificate IV in Ageing Support (VIC Only, excl. Metro) CHC43015
Certificate IV in Ageing Support (CHC43015) reflects the role of support workers who complete specialised tasks and functions in aged services; either in residential, home or community based environments. Workers will take responsibility for their own...
Diploma of Leisure and Health (VIC Only, excl. Metro) CHC53415
Diploma of Leisure and Health (CHC53415) reflects the role of workers with responsibility for designing, implementing and evaluating health and leisure activities, and programs for clients in one or more sector areas. Work may be in residential facilit...
Certificate IV in Mental Health Peer Work (VIC Only, excl. Metro) CHC43515
CHC43515 – Certificate IV in Mental Health Peer Work qualification reflects the role of workers who have lived experience of mental illness as either a consumer or carer and who work in mental health services in roles that support consumer peers or car...
Certificate III in Early Childhood Education and Care (VIC Only, excl. Metro) CHC30121
This qualification reflects the role of educators in early childhood education and care who work in regulated children’s education and care services in Australia. They support children’s wellbeing and development in the context of an approved learning...
Diploma of Early Childhood Education and Care (VIC Only, excl. Metro) CHC50121
The Diploma of Early Childhood Education and Care qualification reflects the role of educators in early childhood education and care who work in regulated children’s education and care services in Australia. Educators at this level are responsible for...
Diploma of Emergency Health Care (VIC Only) HLT51020
This qualification starts you on the pathway for a role as an Ambulance Transport Attendant, providing non-emergency transport and care for patients who have a low or medium acuity or chronic illness or disability and require transportation. You will g...
Certificate III and Certificate IV in Allied Health Assistance HLT33021, HLT40321
Turn your passion for helping people into a career in Allied Health Assisting. If you’re ready to advance your career in healthcare support, the HLT33021 Certificate III in Allied Health Assistance and HLT40321 Certificate IV in Allied Health Assistanc...
Bachelor of Education (Physical & Health Education) (NSW Only)
If you’re keen to pursue a career in physical and health education, the Bachelor of Education (Physical and Health Education) will provide you with the graduate qualification to become a PDHPE teacher. Based on the Graduate Outcome Survey 2021, ACPE wa...
Psychology & Mental Health Essentials
Explore the fascinating psychology behind our brains, bodies and behaviours and learn new ways to improve mental health and wellbeing. Learn directly from Australia’s leading counsellors, psychologists and health coaches. Discover the complex inner wor...
Certificate IV in Building & Construction (Building) CPC40120
CAL’s Certificate IV in Building and Construction (Building) will kickstart your pathway towards becoming a licences builder by developing your knowledge of key project planning activities, risk management, estimating and contract admin, and legal requ...
Alcohol & Other Drugs Short Course
This Alcohol & Other Drug Course is designed to provide aspiring professionals and those seeking professional development with a foundational skillset and knowledge in alcohol & other drugs. This introductory course comprises 8 units from our n...
Mental Health Short Course
This Mental Health Course is designed to provide aspiring professionals and those seeking professional development with a foundational skillset and knowledge in mental health. This introductory course comprises 8 units from our nationally recognised (C...
Certificate III in Sport, Aquatics and Recreation SIS30122
The SIS30122 Certificate III in Sport, Aquatics and Recreation will equip you with the tools and knowledge you need to take on operational and customer support positions in the sport or community recreation industry. This hands-on qualification will eq...
Diploma of Early Childhood Education and Care (QLD Only) CHC50121
Do you have a passion for educating and shaping young minds? Then consider a Diploma of Early Childhood Education and Care. Learn the skills to plan, implement and manage programs in early childhood services, in accordance with licensing, accreditation...
Certificate IV in Community Services (Perth Only) CHC42021
The Certificate IV in Community Services is designed for those looking to advance in community service roles. This qualification equips you to support person-centred services to individuals and groups. As a community service worker, you will provide ad...
Certificate III & IV in Fitness SIS30321/SIS4022
If you’re looking for a new career and want to help people achieve their health and fitness goals, then the combined Cert III and IV in Fitness is the course you need. As a qualified Personal Trainer, you’ll be able to work with a wide variety of clie...
Diploma of Sport SIS50321
The Diploma of Sport is geared towards fitness professionals, who are looking to take the next step in their career. At Fit Education we’ll connect you to many of Australia’s top sports performance experts. Together these professionals offer a unique...
Certificate IV in Allied Health Assistance (Nutrition and Dietetic Support) HLT43021
Our Certificate IV in Allied Health Assistance (Nutrition and Dietetic Support) will equip you with the practical skills and knowledge to support Dietitians and Nutritionists in improving patient wellbeing through tailored nutritional programs. With th...
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