Sports Manager job description
Where we source our data
Let's get real. Job information online can often be overly optimistic — conveniently glossing over the raw bits. But when you're making decisions about your future, you need all the facts.
That's why we anonymously surveyed Sports Managers about their job, with hopes of getting an honest insight into what it's really like.
While we did our best to ensure respondents were Australians and verified their job titles with proof of employment, we can't guarantee complete accuracy — or that your experiences in the field will reflect theirs. So, we suggest that you take these insights as a guide only and try to talk to people in the field before making an important decision.
Tasks and responsibilities for a Sports Manager
Sports managers wear many hats depending on their work environment, but their core responsibilities often include:
- Coordinating day-to-day team or athlete operations
- Managing events, training camps and competitions
- Negotiating sponsorships and partnerships
- Overseeing budgets, contracts and compliance
- Working closely with coaches, medical teams and support staff, and assisting in various operational areas
- Managing marketing, public relations (PR), and fan engagement
- Supporting the human aspect of performance, including wellbeing, motivation, and development
- Aligning operations with the organisation’s strategic goals
- Lead and support key change initiatives within sporting organisations, such as upgrading facilities or implementing new policies.
How to become a Sports Manager
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Get qualified in sports management
Various qualifications are available, from entry-level certificates and diplomas to advanced degrees such as a Bachelor of Sport Business, all emphasising leadership, change management, and the business side of sport. In a sports management course, develop leadership skills to manage teams effectively and learn about sports law, ethics, and governance to ensure compliance and integrity.
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Develop real-world experience
Gaining practical experience is very important in sports management. Start building experience in roles like sports coordinator, club administrator, or event assistant. Taking on entry-level roles or internships can assist you in learning the practical tasks required in the field. Volunteering with community clubs or helping run local competitions is a great way to gain valuable insights into how sporting organisations operate and increase your employment opportunities in sports management.
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Grow your network and industry knowledge
Attend sporting events, conferences, and industry workshops to build your contacts and stay informed. Connecting with coaches, athletes, and other sports professionals will help you stay engaged and spot new opportunities to stay ahead.
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Stay current
The sports industry is fast-moving. From digital fan engagement to governance reform, new trends emerge constantly. Keep your skills sharp by reading industry publications, joining professional associations, and expanding your leadership capabilities. Staying updated on the latest safety protocols is essential to ensure the quality and safety of sports activities and is the key to a successful career.
Explore related qualifications
Bachelor of Sports Business
The Bachelor of Sports Business combines business fundamentals with a deep understanding of the sports industry. You’ll study marketing, management, event planning, and analytics, all through the lens of professional and community sport. This degree is ideal if you’re passionate about sport and want to build a career behind the scenes in operations, sponsorship, media, or athlete management.
0 providers offer this course
Diploma of Sports
The Diploma of Sport teaches you hands-on skills for a variety of roles in the sports and fitness industry. You’ll learn about coaching, performance planning, leadership, and sports development. If you want to work with athletes, manage sporting programs, or step into further study, this course is a practical entry point into an exciting and active career path.
