How do freelance bookkeepers get clients?

Word-of-mouth will always be the most powerful way to get new clients, but when you’re starting out, you’ll need to use other strategies to build a client base. Firstly, narrow down your target audience. Do you want to serve a particular industry? Keep that in mind when choosing where to market to. Creating a listing on online directories is a great place to start, and most cloud software services have their own directory sites. You may also want to post your services on a site like Upwork, a platform for freelancers.

Building an online presence will help, such as a targeted LinkedIn profile, joining and contributing to relevant Facebook groups, sharing informative posts on social media, and content marketing (i.e. blogging). In the real world, finding business networking events in your area can be a great way to connect – just make sure you practise your elevator pitch. So can volunteering in local non-profits, which is a great way to build your network, as long as you put relationships first and don’t push your business too much.

Speaking at business events and conferences will build credibility and position you as an expert – exposing you to hundreds of potential clients. If you have the resources, and you’re growing fast, you might even consider hiring a marketer to find opportunities and bring in new business for you.