What does a marketing professional do day-to-day? To find out, we sat down with Wendy Gleeson, Owner and Consultant at ReNew Group, to find out exactly what she does as a marketing professional.
What is it that you do in your role?
“I am a strategic marketing partner with typically small and medium businesses. I work in a collaborative style with business owners, encouraging a two way relationship and matching my marketing strategies with their business objectives.”
How did you get your start in marketing?
“I actually began studying music and then went on to study business as a post graduate at Queensland University of Technology (QUT). From there I was placed as a marketing graduate in a small marketing training firm where I was taught systems and processes in an active on the job training environment and went on to work in large corporate professional services firms.”
“This was around the same period as strict bans were lifted on how lawyers and accountants advertised and both industries really took off.”
Which industries do you offer your services to?
“My clients are accountancy and financial services providers, financial planners, human resources firms and some non-professional services businesses.”
What are the specific benefits clients receive from your services?
- Professionalise their marketing overall
- Lead generation
- Build client relationships
- Reduce workload on firm partners
Where do you do your work?
“I currently work from my home office and I use tools and software for communications such as phone, email, Skype and Dropbox as well as using Asana for project management, so everything is actionable and transparent.”
“I currently have regional and city clients in Tasmania, NSW and Queensland so communication as part of their teams is important.”
When do you work?
“I work school hours so I can spend time with my family as well as run my business efficiently. This means earlier hours for International clients but I can allow for scheduled holidays and conferences when I want a break period.”
What steps do you recommend to people wanting to enter the field of marketing?
“There is a lot of value in becoming a ‘marketing GP’ with overall capability. It’s important to go out and gain a broad range of skills in the field first by hitting the pavement and meeting people in your work role, then target in your skills as you grow more experienced and knowledgeable.”
“These skills are essential for down the track when you will be interpreting what a business needs and delivering it through the right markets for your client.”
You are a member of the Australian Marketing Institute – do memberships to industry groups help in career development?
“I believe they do once you are in business. I first joined an industry group as a support for when I opened my own business and to add branding with the use of the logo etc.”
“The professional indemnity insurance provided as part of membership is another benefit of being a member of an industry group and I would recommend insurance to any professional practising in the marketing industry who provides services and advice.”
What tips do you recommend on using social media?
“There are benefits to using social media through Facebook and LinkedIn but I think it is important to protect your own personal privacy. Be cautious about what you post as it is up there forever and can be accessed later on down the track well past your student years.”
What three pieces of advice would you give to a student entering the marketing field?
- Don’t be afraid to go out in the field and tread pavements, mingle at networking events and meet your peers. This is how you learn.
- Learn as much as you can – university lessons can be very different to the outside working world of marketing.
- Research graduate programs – they are great! See your careers office and tap into the world of graduate programs that are available once you complete study.
Thanks to Wendy Gleeson for sharing her Industry Insider tips and views.