What Do Marketing Professionals Do?
Got a way with words, a flair for design or a natural ability to start trends? If so, your dream career could be waiting for you in the Marketing Department. Here we will look at what it means to work in one of the world’s most exciting industries.
What is Marketing?
Marketing is the art of connecting businesses with their target audiences and turning casual interest into sales. In years gone by marketing efforts were confined mostly to radio, TV and print advertisements; however, with an ever-expanding network of digital channels available marketing can now take place just about anywhere.
Jobs in this field typically involve working closely with a team of other professionals – which makes communication and collaboration skills vital – and there are employment opportunities in the public, private and not-for-profit sectors. Examples of common marketing tasks include the following;
- Evaluating demand for a product or service
- Identifying a target audience
- Building brand awareness
- Developing advertising campaigns
- Assisting with product design
- Organising events
This fast-paced industry requires creative thinking, attention to detail and an ability to meet often tight deadlines, making it best suited for those who are both focused and flexible. While the hours may be long a career in marketing can also be rather lucrative, particularly if you are up to date on the latest in technology. For example, Social Media Data Scientists in Australia can make over $200,000 per year!
“When it comes to job security few industries can compare with marketing; after all, there will always be a need to promote products, services and ideas.”
What Qualifications do I Need?
Marketing draws upon everything from advertising, sales and business management skills through to statistics and psychology; therefore, a background in any of these fields is considered highly valuable. There is also a wide range of dedicated Marketing courses available to fast-track your career, including the following great options.
Certificate IV in Marketing – Learn how to profile markets, promote products and services, conduct research and understand customer behaviour. This online course can lead to a career as a Public Relations Officer, Marketing Co-ordinator, Market Research Assistant or even a Direct Marketing Officer.
Bachelor of Business (Marketing) – Covers the fundamentals of modern marketing, such as how to create campaigns and strategies that drive sales and build customer loyalty. You will also learn about product management, consumer trends and customer behaviour, making this the perfect primer for those looking to start their own business.
Diploma of Marketing – This nationally recognised training program is ideal for people looking to move into roles such as Project Manager or Marketing Manager. All of the most important elements of effective modern marketing are covered, including analysing customer behaviour, evaluating trends and developing strategies that work.
Where Will my Career Take me?
When it comes to job security few industries can compare with marketing; after all, there will always be a need to promote products, services and ideas. The evolution of technology in recent years has also expanded the world of marketing considerably, creating a wealth of opportunities for tech savvy marketers.
Nowhere is demand for digital marketers greater than right here in the Asia Pacific Region where the digital retail market topped $875 billion last year. Industry expert eMarketer predicts even further growth over the next few years and expects the global digital retail market to exceed $3.5 trillion by 2019.
Marketing graduates can expect to find work in positions such as the following;
- Social media specialist
- Digital marketer
- Advertising manager
- Content creator
- Marketing manager
- Sales manager
- SEO specialist
- Event organiser
- Public relations officer
If you are looking for a profession that is well-paid, fun and has endless opportunities to advance, consider Marketing. Few other career paths provide anywhere near the same opportunity to leave your mark, making it a great choice for those who like to aim high.