Menu
  • All Courses
    • Accounting
    • Aged Care
    • Agriculture
    • Alcohol & Other Drugs
    • Allied Health
    • Animal Care
    • Animal Science
    • Automotive
    • Beauty
    • Blockchain
    • Bookkeeping
    • Building & Construction
    • Business
    • Business Administration
    • Celebrancy
    • Child Care
    • Cloud Computing
    • Community Services
    • Conservation & Land Management
    • Counselling
    • Cryptocurrency
    • Culinary Arts
    • Customer Engagement
    • Dance
    • Data Science & Analytics
    • Dentistry
    • Design
    • Digital Marketing
    • Digital Media
    • Disability
    • Education
    • Electrical
    • Engineering
    • Event Management
    • Eyelash Extension
    • Finance
    • Financial Planning
    • Graphic Design
    • Hairdressing
    • Health
    • Health Science
    • Health Services Assistance
    • Herbal Medicines
    • Horticulture
    • Hospitality
    • Human Resources
    • Interior Design
    • IT
    • Language
    • Leadership & Management
    • Legal
    • Logistics
    • Management
    • Manufacturing
    • Marketing
    • Massage
    • MBA
    • Mental Health
    • Microsoft
    • MYOB
    • Nail Technology
    • Natural Therapies
    • Naturopathy
    • Networking
    • Nursing
    • Nutrition
    • Nutritional Medicine
    • Payroll
    • Pet Grooming
    • Photography
    • Plumbing
    • PRINCE2®
    • Professional Development
    • Programming
    • Project Management
    • Psychology
    • Real Estate
    • Retail
    • Sales
    • Science
    • Security
    • Small Business
    • Social Media Marketing
    • Software
    • Sports & Fitness
    • Tourism
    • Training & Assessment
    • Travel
    • User Experience Design
    • Veterinary Nursing
    • Web Design
    • Web Development
    • Wedding Planning
    • Work Health & Safety
    • Xero
    • Youth Work
  • Search Courses
  • Online Courses
  • Education Providers
  • New Courses
  • Workforce Training
  • TAFE Directory
  • Student Hub
  • Helpful Links
  • Contact Us
  • Advertise With Us
  • Affiliates
  • About Us
Student Hub Career Advice Industry Insider Study Tips Resources Video Gallery
  1. Home
  2. Student Hub
  3. Careers
  4. Advice and Profiles
  5. 6 Steps to Build a Business with Positive Social Impact [+ Examples]

Published 19 Feb 2020

6 Steps to Build a Business with Positive Social Impact [+ Examples]

by Christina Elroy

Published 19 Feb 2020

6 Steps to Build a Business with Positive Social Impact [+ Examples]

by Christina Elroy

Social impact and business outcomes are closer than you may think. They’re interdependent – they cannot exist without one another. Businesses must exist within societies, and they necessarily respond and provide for what community needs. Likewise, society relies on companies to fill all kinds of needs that fall outside of the public sector.

Regardless of the nature of your business, you need to consider how your business is affecting the local community. A commitment to social responsibility has contributed to the success of many companies, especially in recent years, because they provide services that are useful and important to society.

It’s not just about doing good work, although that is wonderful – it’s about building a truly sustainable business model.

Social impact can vary from the relationship between the company and stakeholders, to how workers are treated, and how your products or services affect lives. It can extend to supply chains and sustainable development overseas, and takes into account your environmental impact.

As a business owner, you need to make a social impact assessment of your business to know what things to do to create a positive impact and create social change.

Here are 6 things a business owner needs to do as to build a sustainable business that has a positive impact on society.

1. Research an idea


There is no way you can build a business without fully understanding what your customers want. You need to understand what society demands. What are the urgent problems your products can solve?

For example, you can’t be selling refrigerators in a town without electricity.

You need to analyse your market and come up with a good business idea. You can do your research in the form of a survey, asking people various questions about what affects their lives the most in society.

The more problems your business can address, the more sustainable and prosperous it becomes. You can research what issues the community is going through. This will make room for a more effective solution.

You can also seek the help of other experts to help you out in structuring your idea. You need a carefully planned approach to create a positive impact on society with your business.

Discover a social entrepreneur’s journey from kitchen hand to social business founder.

2. Put people first


The human mind is one of the most powerful assets of any business. Think about it: this article you are reading right now was written by a human being somewhere that you don’t know. But you are reading it because it will possibly add value to your business. And the outcome of your business, positive or negative, will affect your mind. 

When it comes to building a business with a positive social effect, first realise that you are surrounded by human beings with emotions and start creating a connection with them. We are not robots – we each have a mind of our own. The people around you can also think.

Be it your team, your customers, your family or your friends; you need to start putting people first. This is why some business experts advise that you sell a product that you can buy personally. Every human being is a genius in different fields. Start putting yourself in your customer’s shoes, listen to the voices and minds around you, gather inspiration from people’s opinions and your business will turn around positively. 

3. Don’t be afraid to promote your cause


After you have carried out the proper research, and you have come up with an idea, the next step is to start promoting your cause. This can make some business owners worry about what the community will say or how people might react. Don’t let fear hold you back. Your voice needs to be heard.

You need to market your cause so that you can impact the lives of people surrounding you. Take the bold step of launching your cause and start inviting your friends and colleagues. Network to as many other businesses as you can and look for more support.

Start addressing the smallest problems in your community, such as the homeless guy Tom wearing the same old shoes, people begging, and so on. Promote awareness and reach out to as many people as you can, with the following methods:

  • Social media

    Use social media platforms such as Facebook or Twitter to promote your mission and build a community. Here's the lowdown on Social Media Marketing.

  • Website

    Post it on your organisation’s website.

  • Email

    Start sending out emails to your subscribers with weekly updates.

  • Document with photos

    Share photos on various sites like Instagram & Flickr. Is it time to brush up on your photography skills?

Just take one step to promote your cause today, and you will see a positive turn around.

When people see that you are willing to help them solve their problems, they start joining hands with you.

4. Build a community that cares


Businesses built around a social goal can help attract an audience that believes in the same belief. For example, rubbish removal companies can position themselves to help reduce illegal dumping, an issue that affects both the environment but local communities.

There are many underlying problems that the government is not paying attention to; you can position yourself and a few others to take care of these problems for the community. For instance, you may be able to provide a technology platform for a health care service that will allow people in regional areas to access advice from nurses on small health issues – so they don’t have to spend lots of time and money visiting doctors far away.

You can start making small donations within your team and start pursuing these goals.  When people see that you are willing to help them solve their problems, they start joining hands with you. Set yourself as an excellent example to society.

Instead of doing it for the instant reward, put in your best efforts and make it your goal to create a better community. In the long run, people will be motivated by your actions and give you a helping hand. Just make people see the good in you. 

5. Work with a range of charities


There are various non-profit organisations and charities out there with the same goal as yours to help create a better society. You should start connecting with these organisations.

There are people out there who feel the need to make a difference and give back to their communities, which allows you to meet different people with different stories. It makes you feel more connected with your society. You get to know the things you don’t know before about your community.

The most important aspect is that you get to touch and impact people’s lives more effectively. When you work with people that share your passion and goal, your objectives are simplified, and you can quickly achieve your social goals. 

6. Don’t forget about financial sustainability


Creating a positive social impact is important, but there is little you can do if you don’t have enough money. The effort is not sufficient as inadequate funds can delay your goals. Aside from the donations and contributions from people, you need to figure out a way to make profits, even though making profits is not your primary goal. That’s where the concept of social enterprise comes in – a business which sets social impact as its central aim, rather than generating profit for profit’s sake. 

You need to carefully plan your expenses such as money you spend on marketing, manufacturing and buying your products and other activities. This saves you from debt, and if you can easily repair and replace damaged materials, you can even reach out to more people effectively. This will go a long way in sustaining your business and helping you solve future problems for society.

Building a business with a positive social impact can come with various challenges and roadblocks. Still, with the proper mindset, preparation, focus and determination, you can realise your social goals and make a difference.


Explore Business Courses!
dfe5cf20886cedf241414fd056d48e59?s=96&d=mm&r=g
Christina Elroy
Christina Elroy

Christina is a proud wife, mother, entrepreneur, author and world traveller. Previously a successful businesswoman who gave it all up to raise children, Christina spent a lot of her free time during those years flipping through books and learning about a plethora of topics. She hopes her books will inspire and motivate others to do what makes them happy and to achieve their goals.

Navigator Illustration

You’ve read all about it... time for action?

Use the NaviGator to discover a personalised list of courses for you. Commitment free.

Try the Navigator

Latest Articles


5 Counselling Skills You Might Already Have

Technical know-how is required to become a counsellor, but people who are drawn to the job tend to h...

013f1ef0b63536b2ac89b9aa83fa0f74?s=50&d=mm&r=g
Erin Stewart
Jan 26, 2021
Read More

Which Counselling Course is Right for You?

When you’re considering a career in counselling, it can be hard to know which qualification is ideal...

013f1ef0b63536b2ac89b9aa83fa0f74?s=50&d=mm&r=g
Erin Stewart
Jan 25, 2021
Read More

The Best Counselling Fields to Specialise in to Get a Job

People looking to become counsellors have a big range of course options available and can specialise...

013f1ef0b63536b2ac89b9aa83fa0f74?s=50&d=mm&r=g
Erin Stewart
Jan 23, 2021
Read More

Want to read more?


How to Resign from a Casual Job

Sometimes, you need to change. When you're doing something for hours and hours as a long-time casual...

9e09bd62857d3f4b3b68b0af08515d93?s=50&d=mm&r=g
Izabella Blazevic
Jan 28, 2020
Read More

5 Industries That Are Currently Trending

It is worth noting that some industries are booming, while others are on the decline. Although you d...

7b54b32249d519821f44a84e7b281ce9?s=50&d=mm&r=g
Amber Kirkwood
Nov 13, 2017
Read More

Don’t Want to Retire? Why You Should Start a Business in Your 60s

Entrepreneurs are stereotypically thought of as young, bold upstarts whose instincts and energy make...

013f1ef0b63536b2ac89b9aa83fa0f74?s=50&d=mm&r=g
Erin Stewart
Nov 24, 2020
Read More

Newsletter sign up

We'll email you updates on job trends, career advice, study tips, news and more.
Share
close-button-mobile

Why not sign up for our newsletter?

Stay up to date with the latest career advice, quizzes and industry insights.

close-button-mobile

Newsletter Sign Up

We’ll email you updates on job trends, career advice, study tips, news and more.

Popular Courses

  • Certificate IV in Training and Assessment
  • Certificate III in Aged Care
  • Certificate III in Education Support
  • Diploma of Accounting
  • Diploma of Management
  • Diploma of Business
  • Diploma of Business Administration
  • Diploma of Community Services
  • Diploma of Financial Planning
  • Diploma of Counselling
  • Diploma of Project Management
  • Certificate IV in Veterinary Nursing
  • Diploma of Early Childhood Education & Care
  • Diploma of Beauty Therapy
  • Diploma of Nursing
  • View All Courses 
Copyright © 2020 Training.com.au Contact About Privacy Terms Help Advertise Affiliates Coursesonline.co.uk